Remember, the few days back there was a zero size in clothing, but you may get shocked if you find size smaller than zero. It’s true – now fashion designers are coming up with collections sizing minus zero.
Don’t have an idea of a minus-zero size women? Well, a good example is the soccer star’s wife Victoria Beckham, who has ideal body to easily fit into a minus-zero size. According to one newspaper, her waist is nearly 23 ½ inches. However, the fact is that the population of sliver in America is getting lesser day by day, while the rest are growing in girth and clothing size. American women are certainly growing bigger as a mass. According to leading industry research group, the average woman weighs nearly 155 pounds and is 5 foot 4 inch tall, which is nearly 20 pounds heavier than the woman of 40 years back.
But don't consider that a modern woman is wearing a larger size than her grandmother’s size. As per the survey, standard size for a woman of 155 pound woman would be size 16, but thanks to vanity-sizing, she's likely to be wearing size 10 or 12. Today, many companies does not comply standard sizes declared by the American Society for Testing and Materials (ASTM), any more. Actually, sizes have been move stealthily a half-inch at a time to that make women feel good by fitting into smaller sizes.
Consider the vanity-sizing as self-illusion factor on a huge group. Women over the 40 finds something wrong if she wears a smaller size at present than she could wear 20 years back. However, many can wear a size 6 pair of Old Navy jeans, even they know that they would not be able to fit into their size 10 Calvin Klein from circa 1980. In fact, it is simply a faith based sizing. People want to believe that they can still slip into a size 6 or 8, no matter if the standard measurement disagrees.
Although, it is very difficult to consider that anyone wishes to be reputed for minus size, as there is concern that the minus zero sizes will become a status symbol for young girls with eating anarchy. Recently, bony models were banned from a runway show in Madrid for being skinny and underweight. The step was taken by the local regulatory, which found that the young girls imitates the models dietary habits and do not take enough food - just become razor thin. However, regardless of the ban, it's difficult to abolish the affect and preference for skinny models – who are still very much in fashion industry.
For any women, this confusing measurement means – “Simply, no answer to the question - what is your size?” Many of them reply - "it depends..." as sizes varies hugely between brands as well time to time. Even, the single sizes vary in a same brand. For e.g. size 8 in Gap is available in four different cuts from curved style to boyish, which is near to the next size. There are also crushingly European small sizes ranging from 34 to 44, that are not possibly fit an average woman in America.
The population of Hispanics and Asians is growing; moreover the aging mass has requirements of new fashion looks. Americans usually get bigger as they pass ages, on the other hand the ethnic mass have completely different proportions. Garment producers are aiming to market their product to a specific mass to make the fits to be different from brand to brand. The concern is that the apparel manufacturers have to match their steps with changing demographics and body sizes found in the U.S.
The solution is, return to reality utilizing standard measurements. However, even that many would love to stick to current sizing charts just to have single-digit sizes rather than returning to double digits. Imagine, the misery of the retailer who would have to tell a 16 size woman that now she has to buy a 22 size. Companies, such as Gap Inc., are targeting to lure both, the smallest and the biggest size buyers, who together make a substantial market portion. In 1990, Gap Inc. unveiled clothing range of size 0 along with introducing a plus-size range for their Old Navy stores at the same time.
Whatever the girth – even the women who fall in between extreme bony and thin should also take heart. If a vanity measurement sustains its movement to downwards at this speed, most of the people would be wearing a minus zero by 2020. Certainly, people will have to rip-out the brands of that size about 10 from this year.
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