Thursday, May 17, 2007


American Fork, UT (June 12, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, has added nine new styles to its clothing line. The heathered tee, tank, washed striped tank and swim top are the perfect fashion accessories to today’s hottest summer clothing styles. Shade Clothing has also added five summer styles to its Girly Line.

“We have found that, for one reason or another, most women want to be a little more covered than today’s clothing styles allow, especially with what’s available in the summer. The spring/summer additions to our line allow women to wear popular summer looks without feeling uncovered or uncomfortable,” said Chelsea Rippy, Shade Clothing founder and CEO. “Both mothers and daughters will be happy with the new designs in our Girly Line, allowing girls to be both modest and fashionable.”

The fashionable heathered tee features a boy-cut design. Consumers will love the extra length and comfortable fit – not too baggy, not too tight. The tee is available in seven colors and retails for $19.95 each.

The tank is the perfect layering piece, providing extra coverage with wide straps, a high neckline and longer length. The cotton/spandex blend hugs the shirt close to the body, ideal for layering with wide neck shirts and plunging v-necks. Available in eight colors, the tank retails for $14.95 each or $38.00 for three.

The eye-catching washed striped tank is Shade Clothing’s longest tank yet. The washed striped tank features a cotton/spandex rib knit and is available in six colors. The washed stripe tank retails for $19.95 each or two for $36.00.

The swim top can be layered underneath a tankini to offer more coverage at the chest and stomach. The adjustable straps are removable to accommodate most styles. Darker colors can be worn by themselves. The swim top comes in five colors and retails for $24.95 each.

Five new designs have been added to Shade Clothing’s “Girly Line,” designed specifically for girls ages six through 12. These comfortable and stylish shirts are great for layering or for wearing on their own. The Girly Striped Tee comes in four colors and retails for $14.95 each. The Girly Baby Tee is available in six colors and retails for $13.95 each or two for $26.00. The Girly Cami, perfect for today’s active girl, comes in five colors and retails for $14.95 each of two for $28.00. The Girly Heathered Tee comes in four colors and retails for $14.95 each. Finally, the Girly Swim Top is available in five colors for $19.95 each.

All the new designs can be purchased through Personal Shoppers, at home parties, online and in select retail locations. Visit to locate a Personal Shopper or retail location near you.

About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. For information, visit

Female First Responders Require Women's-Specific Footwear

An Overlooked Consumer
Throughout footwear history, the comfort of women has been no less than ignored. The painful, lace-up boots of 18th Century and constant trend toward high heels have implied to women that comfort is not a priority. Such was the case in uniform footwear, as well. Until recently, uniform footwear was essentially designed for men. So-called "women''s styles" were simply smaller men''s styles made available to women.

This unisex trend overlooked a valuable market which is demonstrating consistent growth. Women make up 15 percent of public safety personnel, up 50 percent from 10 years ago, with an even higher percentage in the emergency medical field.

Magnum answers the call
For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, fire/rescue and emergency medical agencies around the world. With its long history of addressing the needs of the tactical and service footwear markets, it was the natural progression for Magnum to be the first footwear brand to develop and market a unique collection of footwear that address the needs of women. The Magnum Women''s Uniform Collection, introduced last year, addresses the specific requirements of women in uniform with enhanced fit, comfort and performance features.

Women''s vs. men''s requirements
Research has shown that women demand footwear that is much different from men due to anatomical differences in a woman''s calf muscle and foot. The Magnum Women''s Uniform Collection is made on a women''s-specific last, so the footbed fits the shape of a woman''s foot. The women''s last is narrower and tapered in the heel for a better fit and wider in the forefoot for added comfort. Additionally, the collar is cut lower to accommodate the lower calf muscles of a woman.

The lightweight, slip-resistant outsole is lower in profile to accommodate lighter weight personnel, and the women''s-specific 3D2 tri-density insole features a slightly softer foam base for additional comfort and protection.

Marion Reed, a first responder from Sacramento, CA, sang the praises of her women''s boots in a recent letter to Magnum. She wrote, "I just purchased a pair of Magnum [Women''s] Midnite Plus boots. I work on my feet up to 12 hours a day and was having a lot of pain as a result. Inside a week of my purchase the pain was gone. I just wanted to send my appreciation."

Current styles
The Magnum Women''s Uniform Collection features five styles: Stealth, Stealth Safety Toe, Stealth Side-Zip, Storm and Midnite Plus.

The Magnum Stealth is the #1 selling uniform boot worldwide. The new Stealth is an update of the original Magnum boot, the 1152 Magnum. Building upon the success of the popular 1152 style, Magnum USA worked in conjunction with focus groups of American uniformed personnel and with European designers to achieve top-quality global style, features and benefits.

The Stealth''s increased surface area of the proprietary Friction+ outsole design exceeds industry slip-resistance standards ASTM F 1677. Additional full-grain leather material creates a more polishable area and a sturdier boot, while quarter panels of 1150 denier nylon allow for increased breathability. For exceptional comfort, designers opted for a Cambrelle® moisture wicking lining to draw moisture away from the foot. A women''s 3D2 contoured insole utilizes three layers of impact-absorbing materials, including elastomer shockpads to cushion the foot.

The new Stealth Side-Zip features the added convenience of a flexible, lockable zipper. The Stealth Steel Toe features the added protection of an ANSI-approved steel toe.

The waterproof Storm is a mid-cut lightweight boot featuring a full grain leather and 1150 denier nylon upper. For added protection from moisture, the Storm features a waterproof, breathable Sympatex® membrane and a Dri-Lex® moisture wicking lining.

The multi-functional, mid-cut Midnite Plus features a leather and 1150 denier nylon upper. The athletic tread pattern of its outsole is bike pedal friendly, allowing the wearer to react quickly in pursuit situations.

Past and future performance
According to Paul Brooks, CEO of Hi-Tec Sports USA/Magnum USA, new styles are introduced in men''s versions, and only the most popular styles go on to be produced for the women''s collection. Still, Brooks sees the Women''s Collection growing in the near future.

Though the women''s collection only accounts for 10% of Magnum''s sales, the demand for women''s-specific uniform footwear is substantial. The introduction of the Women''s Stealth Side Zip proved successful, generating a 100% increase in sales from 2001 to 2002.

Annette Cotton, a reserve patrol captain in Tennessee, explains, "Personally I use and swear by [women''s] Magnums. I wear them for street work, search and rescue and with my dress uniform. They are the most comfortable boots I have ever worn and they wear [age] well."

For more information on the 2004 Magnum Uniform Footwear Collection or to find a local dealer, visit the Magnum website at

Women's Fashion - Women's Apparel

TargetWoman is a directory/portal dedicated to Women - Articles of lasting value from Hair styles to liposuction, from working women to fashion jewellery and a handpicked listing of sites of importance to women.

Woman's apparel industry is vast and far-reaching. Women are very choosy about what they wear…. and this has led to different segments of apparel for women. From the haute couture houses offering designer garments to the local store stocking wholesale discount apparel, there is something for each one. Sports apparel is very popular these days, be it athletic apparel or yoga apparel or even running apparel. Such garments are made of materials that are suitable for exercise and their fit and designs make for easy movement. Tennis apparel and golf apparel range from casual tees and shorts to comfortable trousers for the long walks on the golf course. The workingwoman would look for smart corporate wear that would go well with the office atmosphere.

Wedding apparel brings to mind yards of fine silk and fine tissue - wedding gowns are made of these. You can pore over fashion books and choose the style and color that suits you best. Apparel accessory when rightly chosen can enhance even the simplest dress. Jewelry, belts, bags and hats - mix and match them to your outfits. Online shopping for apparel has never been easier. The online catalogs offer all types of apparel, be it plus size apparel or intimate apparel like lingerie.

Kids never had it better - the range of kiddy apparel available these days is wide. You can pick up something for the little infant or the school going toddler - simple gingham frocks, cool sundresses, unisex dresses and tee shirts. Leather apparel is trendy and stylish and is long lasting too. Our articles will carry information on how to select and take care of your precious leather apparel and how to select maternity apparel. Keep a lookout for our regular features on teen apparel and what's hot on the fashion scene!