American Fork, UT (June 12, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, has added nine new styles to its clothing line. The heathered tee, tank, washed striped tank and swim top are the perfect fashion accessories to today’s hottest summer clothing styles. Shade Clothing has also added five summer styles to its Girly Line.
“We have found that, for one reason or another, most women want to be a little more covered than today’s clothing styles allow, especially with what’s available in the summer. The spring/summer additions to our line allow women to wear popular summer looks without feeling uncovered or uncomfortable,” said Chelsea Rippy, Shade Clothing founder and CEO. “Both mothers and daughters will be happy with the new designs in our Girly Line, allowing girls to be both modest and fashionable.”
The fashionable heathered tee features a boy-cut design. Consumers will love the extra length and comfortable fit – not too baggy, not too tight. The tee is available in seven colors and retails for $19.95 each.
The tank is the perfect layering piece, providing extra coverage with wide straps, a high neckline and longer length. The cotton/spandex blend hugs the shirt close to the body, ideal for layering with wide neck shirts and plunging v-necks. Available in eight colors, the tank retails for $14.95 each or $38.00 for three.
The eye-catching washed striped tank is Shade Clothing’s longest tank yet. The washed striped tank features a cotton/spandex rib knit and is available in six colors. The washed stripe tank retails for $19.95 each or two for $36.00.
The swim top can be layered underneath a tankini to offer more coverage at the chest and stomach. The adjustable straps are removable to accommodate most styles. Darker colors can be worn by themselves. The swim top comes in five colors and retails for $24.95 each.
Five new designs have been added to Shade Clothing’s “Girly Line,” designed specifically for girls ages six through 12. These comfortable and stylish shirts are great for layering or for wearing on their own. The Girly Striped Tee comes in four colors and retails for $14.95 each. The Girly Baby Tee is available in six colors and retails for $13.95 each or two for $26.00. The Girly Cami, perfect for today’s active girl, comes in five colors and retails for $14.95 each of two for $28.00. The Girly Heathered Tee comes in four colors and retails for $14.95 each. Finally, the Girly Swim Top is available in five colors for $19.95 each.
All the new designs can be purchased through Personal Shoppers, at home parties, online and in select retail locations. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. For information, visit www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20060612_SpringandSummerLine.aspx
