Monday, August 27, 2007

Slimming Choices In Plus Size Women's Dresses

There are countless choices in plus size women's dresses. You may find that some styles make you look slimmer while others emphasis the negative. The key to looking your slimmest is to pinpoint those looks that work for you and have the discipline to avoid the fads that don't. Use these guidelines for choosing your best plus size women's dresses.

Dark colors

You have probably been told that black makes you look slimmer. This is true, but navy, burgundy, and chocolate brown can also create a thinner look. When shopping for plus size women's dresses, look for styles in deep, rich shades. Use bright colors sparingly in handbags, scarves, and shoes.

The Right Shape

The best dresses for plus size women create a vertical line that lengthens the body. The classic sheath dress is one style that lengthens and slims, particularly for women with larger waists and hips. If you are bosomy or have broad shoulders, look for dresses that have slightly flared skirts, and try high heels to add additional length to the vertical line.

Natural Fabrics

Not only do natural fabrics, such as cotton, silk, and wool, look more sophisticated, they are also more slimming. Synthetic fabrics like polyester and rayon tend to cling and emphasis bulges. Natural fabrics are also more breathable and durable when properly maintained.

Avoid Bias-Cut Dresses

Very few women can get away with a clingy bias-cut slip dress. For some unknown reason, there has recently been a recent trend in this style, but save your clothing allowance for a more figure-friendly look.

Look For Focal Points Where You Want To Draw Attention

The eye is naturally drawn to contrast, shape, and shine. If you wear a dress with ruffles around the neckline, your beholder's eye will be drawn to your neckline. Keep this in mind, in particular, when wanting to minimize certain areas. A large bow on your behind might be highlighting something less than ideal.

Solids and Patterns

In general, solid colors look more slimming than prints. If you favor prints, look for small checks, plaids, or paisleys. You would be wise to avoid horizontal stripes that can draw the eye across the body, creating a wider appearance. However, vertical pin stripes can add height.

Stay Away From Contrasting Colors

Dresses that have two or more colors can visually "cut" the body into segments making it appear shorter and wider. Styles in one color will give you the leanest look.

Chrisy Diaz is a fashion advisor for plus size women. She has been helping women of all sizes look their absolute best while helping them find fantastic deals on plus size clothing. For the hottest tips, secrets and additonal articles , not to mention some great, plus size deals visit Plus Size Dress Apperal

American Apparel's Virtual Clothes

The outfit has opened a virtual store in Second Life's online universe. Though items cost only $1, the company hopes to bolster real life sales

You won't need a VIP invitation to attend the forthcoming grand opening party for the newest American Apparel store—you just need a virtual avatar. The Los Angeles-based maker of trendy T-shirts is currently organizing a late-July soiree at its latest location: a computer-generated boutique within the parallel online universe of Second Life.

Various gaming blogs and news Web sites generated buzz around the June 17 launch of American Apparel's outpost in Second Life, a thriving gaming world in which people create pixellated alter egos and pay real currency for digitally rendered goods.

American Apparel is the first major retailer to set up shop in Second Life, and since the store's debut the company has sold "about 2,000 items" for $1 or less, says Raz Schionning, the company's director of Web services. Purchasers can outfit their online avatars with digital renderings of slim-cut T's and dresses modeled after real-life merchandise.

BUILDING INTEREST. Next month, American Apparel will start hiring virtual sales clerks from among Second Life's citizens. And he says the company will introduce 10 new merchandise items in July, beyond the 20 styles that are currently offered. The company is also planning to test-market its first line of jeans within its Second Life store this summer—two months before they hit physical stores in time for fall.

And in an effort to drive traffic to both the virtual and physical stores, anyone who buys clothes in Second Life after the grand opening party will receive a coupon for a 15% discount on merchandise bought in the real world.

But while buzz has been building, not all of it has been flattering. Not long after the virtual store opened, a group of Second Lifers staged a protest against the company's controversial use of sexually suggestive images of women in its real-world ads. Still, attention is attention, and, as some observers say, American Apparel's move might signal fresh marketing strategies for retailers and video game companies alike.

NO FREE LUNCH. "The amount of money American Apparel has made so far on Second Life is probably not as much as they would make in a day at a single store," says Evan Wilson, a videogame analyst at Pacific Crest Securities. "But the idea meshes existing Korean online game models in which players can buy accessories for their avatars in micro-transactions, with the idea of the social Web—an online, virtual community. American Apparel's store suggests a new form of video gaming only starting to be explored in the U.S."

Customizing avatars is a popular practice. More than 7 million monthly unique visitors log onto Yahoo!'s (YHOO) avatar site, where users create and customize likenesses for their instant messages. "We wanted to charge something for the clothes, so that they would have value," says American Apparel's Schionning. "We're not trying to make a profit. But we know there is a lot to be learned in this arena."

While the American Apparel store is the first major retail outlet in Second Life, it isn't the first online. Way back in 1999, Active Worlds, a Newburyport (Mass.) maker of software for constructing 3D virtual environments, launched an online mall called @mart. It featured stores by small businesses—arts and crafts vendors, for instance—as well as big-brand retailers like Banana Republic and J. Crew.

NOT COUTURE. Visitors to the site could purchase some virtual products for avatar accessories, but could also navigate through the online stores and then engage in e-commerce to purchase real-world goods via linked Web sites. @mart is still accessible via the Active Worlds Web site.

"I laughed when I heard about the American Apparel store in Second Life, but of course I wish them the best," says Rick Noll, founder and chief executive of Active Worlds. Noll says his company turned its attentions away from @mart and concentrated instead on finding corporate clients because the virtual mall "wasn't good for making money" in terms of individual transactions.

Still, Noll says that when real-estate developers, schools, and a variety of other businesses saw @mart, they expressed interest in hiring the company to build online environments for them rather than drive traffic to the online mall. The virtual shopping center turned into a marketing vehicle for Active Worlds' software and services.

REAL PROFITS. Noll says he can't disclose his current client list because of nondisclosure agreements, but it includes major movie studios and financial institutions. "While we didn't make money directly from @mart, it was certainly good for PR," says Noll.

It's too early to tell if American Apparel's foray into Second Life will reap significant revenues. The rapidly growing company—it plans on adding 70 additional stores to its current worldwide roster of 132 by the end of 2006—saw $250 million in sales in 2005. And it reached $1 million in sales on its e-commerce Web site in the month of May alone. If the retailer can manage to maintain the attention of its online and physical customers, it just might prove popular in both Second Life and real life…with sales figures that are anything but virtual.