Thursday, March 15, 2007

Great Outfitter Denim Rocks Fashion & Retail Sales

Denim has changed radically in past few years, from basic work clothing, to a high-end stylish and fashion oriented attire. Denim is presently a 10 billion dollar industry in the US. From retailer selling in mass market to exclusive couture designers, everyone has identified denim as a profitable business.

The apparel industry veterans are amazed by the success of denim. Reviewing recent sales-graph and fiscal year results of the leading retailers and brands, the analysts forecast a better future for denim on condition that the product should appeal different to the consumer looking while sustaining the traditional fabric.

The American consumers approximately purchase 450 million pairs of jeans per year. The denim market has been performing well, except for a drop in the sales was witnessed because of stiff competition with the alternative products like cargos, fatigues, cotton combat and khaki trousers, which led market at a saturation point in mid 2004.

The saturation in the denim market was a result coming-out of garments and fabric in developing countries, due to the elimination of a quota system, in the beginning of 2005. However, the denim industry emerged again during 2005-2006. The evergreen work-wear fabric is back on track with the efforts of companies, such as ITG, Levi Strauss & Co., VF Corporation, American Eagle Outfitters and Perry Ellis performed well throughout 2005. American Eagle Outfitters

American Eagle Outfitters come into view as triumph last year, emerging as leader in specialty store brands for the age group of 15 to 25. Comparing the $143.4 million sales month which ended April 30, 2005, the company recorded 25% climb in sales for April 29, 2006. The month of April depicted an optimistic consumer response to the company's excellent initiatives for product assortments, designed for spring and summer that were also focused at other age groups.

The success standing behind, American Eagle Outfitters, in the denim market, is an outcome of right allocation of initiatives for various market phases. The perfect blend of the American West with European touch was the key reason of the gained success.

American Eagle Outfitters is a leading retailer that designs, markets, and sells it's own brand of laidback, current clothing for 15 to 25 year old, providing high-quality merchandise at affordable prices. AE's original collection includes standards like jeans and graphic T's as well as essentials like accessories, outer wear, footwear, basics and swim wear. ITG

Identifying the opportunities for growth in denim market, the Cone Denim business of International Textile Group (ITG) is focusing to meet its growing demand by making sourcing based in African developing countries. The company has recently taken initiatives to set-up a 28 million yard capacity denim plant in Nicaragua. This plant is anticipated to generate employment for nearly 750 people.

The Company has also announced that its Burlington WorldWide division plans to build a state-of-the-art cotton manufacturing complex in DaNang, Vietnam. The complex will be a joint venture operation called Burlington Phong Phu Supply Chain City, 60 percent owned by a subsidiary of ITG (a WL Ross & Co company) and 40 percent owned by Phong Phu Corporation, one of the largest textile and garment enterprises in Vietnam. The investment will exceed US$80 million.

International Textile Group, Inc. was organized in March 2004, by Wilbur L.Ross, to combine the assets of Burlington Industries and Cone Mills. ITG is a diverse, innovative provider of global textile solutions and distinguished market brands to apparel and interior furnishing customers worldwide. ITG operates four business units: Cone Denim, Burlington Worldwide (apparel fabrics), Interior Fabrics, Carlisle Finishing, and is affiliated with Nano-Tex.

Perry Ellis International

In a move to produce and distribute Levi's Dockers men's outer wear again in the US and Mexico, Perry Ellis International has entered an agreement with Levi Strauss & Co. for another strategic alliance. Dockers is considered as a world class brand that reveals the American style. The company plans to run the segment as a separate unit with the help and experienced of designers in Seattle.

Both companies have agreed in terms to distribute the brand through December 2009, with a renewal period by Dec 2012. The product line includes men's coats, denim jackets, and synthetic fleece. Perry Ellis will start delivering the product this month into selected stores and networks.

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including: dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear, and men's and women's swimwear to all major levels of retail distribution.

The company, through its wholly owned subsidiaries, owns a portfolio of highly recognized brands including Perry Ellis, Jantzen, Cubavera, Munsingwear, Savane, Original Penguin, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Axis, Tricots St. Raphael, Gotcha, Girl Star, and MCD. The company is also licensed to trademark from third parties including: Dockers for outerwear, Nike for swimwear, PING and PGA TOUR for golf apparel. Levi Strauss & Co.

Meanwhile, the clothing giant, Levi Strauss & Co. has projected denim as a reputable outer wear. The company has reported a climb in net income for the Q1 FY2005-06 compared with last year. Even sales slipped, net income was up taking denim to the higher level of market. The company is already in the middle of transformation business to Europe, which will result the product assortment featuring more fashion and style.

The introduction of super-slim cigarette denim pant is an initial launch to this season. The looks of this collection can be ruthless at times, however, with the appropriate match it gives a nice slim look. The reason behind success to this collection is long and bunchy looks at the bottom that put one in illusion about the length of the pant.

Levi Strauss & Co is one of the world's leading branded apparel companies, marketing its products in more than 100 countries worldwide. Jeans giant Levi Strauss & Co has launched a new corporate Website at:

The site provides consumers, students, potential employees, news media, investors and anyone interested in Levi Strauss and Co.'s rich, 153-year history with easy access to current and historical information about the company.

Levi Strauss & Co. designs and markets jeans, casual wear and related accessories under the Levi's, Dockers and Levi Strauss Signature brands.

VF Corporation

VF Corporation has recorded a climb in full year earnings guidance, on a strong Q1 performance. Significantly, performance this year is being led by a powerful strategy for organic growth. The company is anticipating a climb in revenues by 6 to 7%, led by the momentum in outdoor alliances and higher anticipated revenues from its local Jeans wear business.

VF Corp. is planning to enter Indian markets through an equity joint venture with Arvind Mills. Licensing agreement between Arvind Mills and VF Corporation includes brands like Lee, Wrangler and Nautica. Both are likely to enter in 50:50 partnerships.

VF Corporation is a leader in branded apparel including: jeans wear, outdoor products, intimate apparel, image apparel, and sportswear. It's principal brands include: Lee, Wrangler, Riders, Rustler,Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport, and Red Kap. - Leading B2B Portal and Marketplace of Global Textile, Apparel and Fashion Industry offers Free Industry Articles, Textile Articles, Fashion Articles, Industry Reports, Technology Article, Case Studies, Textile Industry News Articles, Latest Fashion Trends, Textile Market Trends Reports and Global Industry Analysis.

To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit If you wish to download/republish the above article to your website or newsletters then please include the "Article Source”. Also, you have to make it hyperlinked to our site.

Copyright © 2006

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Womens Golf Attire - Secrets to Finding the Best

Before hitting the course, you’re going to want to make sure you have the best golf attire available.

Check the stores first!

Every new golf season, there are many companies that come out with a completely new line of golf clothes every season. And depending on your style and brand preferences, you will certainly be able to find something that suits you. Everything from golf shirts, shoes, skirts and anything else you could imagine can be found.

Nike and Adidas are two fairly big producers of ladies golf attire and are also always at the forefront of the style. Depending on where you live, the golf season will start at a different time. Although not all the companies issue their new golf clothing lines at the same time, you are sure to find some great new styles at the start of the season.

What if you can’t find it in the stores?

Don’t worry if you aren’t able to find the most suitable womens golf attire in the stores, because there is also a wealth of possible options available online. Whether it’s short or sandals that you are looking for there is sure to be an online store that will be able to give you exactly what you need.

You will be able to browse a much wider selection of golf attire for ladies from the comfort of your own home. You will be able to search styles, sizes, colors and brands. Also, having all of this information at the tips of your fingers also allows you to find the best deals.

There are many places online that have sales at random points in the season so if you check back a few times you will certainly find some good deals. A good idea would be to bookmark a few of the best sites that you find so you can quickly check back every so often to see if there is anything new or any big sales approaching.

About The Author: Mike Pedersen and his wife are founders of the first online womens golf improvement site at For more information on womens golf attire, visit their site today!

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Womens Clothing

Finding the right pieces of women’s clothing is not the easiest thing to do. First women need to find the right cut for their body, and then they need to find a size that fits them. If the woman does not have a body that fits within the average sizes that a particular retail chain store offers then they usually have a difficult time finding anything that they want to wear. To remedy this problem, women need to look to shopping alternatives such as women’s clothing catalogs and online clothing stores.

Shopping for teenage girls is just as difficult as shopping for women. However, junior’s apparel usually offers a greater variety of colors and fun designs then women’s wear does. Junior’s apparel is designed to fit the bodies of younger women. The sizes are smaller and the shapes are scaled down to conform to a developing body.

The women’s clothing found in the women’s department of a retail store or online store will offer cuts and styles that are more appropriate for the mature female. Casuals, professional wear, and formal wear will also be offered in these sections. This is the best place for women to find pieces to complete their wardrobe, however, if you are a woman with a small frame then you may still need to shop in the juniors section to get a fit that is flattering to your body type. The important thing to remember when shopping for women’s clothing is to find the style and fit that makes you look and feel great. Don’t worry about the size on the label. After all it is just a number.

For more on unique fashion and bold style visit Shop online for Jared Gold's creative apparel at
For mens and womens footwear including boots, shoes and sandals visit

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How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, or some other huge retailer. Is there any way to compete successfully against these Goliaths?

My answer is to use marketing judo.

As you may know judo was developed many hundreds of years ago as a means of self-defense. But did you know that much of judo is based on the concept of using the opponent's strengths against him? One example of this is when the attacker pushes against an opponent. The opponent simply steps aside and (usually with the aid of a foot), uses the opponent's own momentum to throw him forward.

The lesson for the smart marketer is to first analyze the competitions’ strengths and then develop strategies that will turn these strengths into points of attack.

But first, let's talk about strategies. Many small businesses think that strategic planning consists of developing an overall strategy (or set of strategies) and sticking to these strategies for the entire length of the marketing plan – be it six months, a year or even longer. In truth, your strategies should be designed to meet existing conditions and then changed whenever conditions change or you discover new competitive weaknesses.

How does all this work in practice? Let's get back to the Wal-mart example. You will never beat Wal-mart in head-on competition. Let's look at some of Wal-mart's strengths:

· It offers a huge variety of merchandise – everything from women's apparel to household electrics, and flat panel TVs to fine jewelry.

· It has large stores (in some cases, super stores) almost everywhere.

· It has a very sophisticated system for purchasing products and controlling inventory.

So how can we use marketing judo to turn these strengths against the giant retailer?

First, because Wal-mart offers a huge variety of merchandise, its inventory may be wide but it generally isn't very deep. Back in Nebraska we used to describe the Platte River as a mile wide and an inch deep. You could almost describe Wal-marts inventory the same way. Go into a Wal-mart store and check, for example, the depth of its inventory of computer products or golf equipment. . Chances are, you'll find only a few dozen computer products, and even fewer golf-related items.

So the smart marketer uses marketing judo to turn Wal-mart's breadth of inventory into a weakness by picking a niche and then beating Wal-mart with depth of inventory. For example, a computer store could promote itself as having more software titles or a wider variety of peripherals than any super store in the area.

Now, let's consider the second point. Wal-mart has large stores almost everywhere. How does marketing judo turn this into a weak point? Wal-mart's sheer size translates into some real advantages, especially in the area of volume buying – which is why it can sell so cheap. But Wal-mart's huge size makes it difficult for the company to implement change quickly. I once read that when the captain of a nuclear aircraft carrier issues the command to turn 60 degrees starboard, it takes about five miles before the ship actually begins to turn. I suspect the same thing is true of Wal-mart.

In comparison, a small business should be able to just about turn on a dime or in just a few weeks. Let's take technology as an example. Right now, one of the hottest merchandise categories in America is accessories for Apple's iPod. If you have a small electronics business – either online or brick-and-mortar – you should be able to track down the distributors of these products and have them in you store in a few weeks or less. On the other hand, Wal-mart, with its size and labyrinth of buyers and buying regulations, it might take months to get the same products on its shelves.

Finally, Wal-mart might have hundreds of more employees, but its employees are usually not well trained in specific product features and benefits. Again, take golf as an example. Walk into a Wal-mart store, go to sporting goods and say to the nearest employee, “Hi, I'm a 18 handicap golfer with a tendency to slice my drives. What would you suggest?”

Well, my guess is that what you'll get in return is a blank stare.

This represents another opportunity for marketing judo. Keep your number of employees small but make sure they are super-trained to understand your customers and your products' features and benefits.

As Sun Tzu points out in his classic treatise The Art of War, "You may advance and be absolutely irresistible, if you make for the enemy's weak points; you may retire and be safe from pursuit if your movements are more rapid than those of your enemy."

Do you play golf? If you do and you'd like to reduce your handicap -- and have a great vacation -- all at the same time, you just can't beat North or South Carolina. To learn more about golf schools in these two states, including their costs, just go to

Douglas Hanna is a retired marketing executive, an avid golfer, the author of numerous articles on HD radio, and the Internet and the publisher and webmaster of

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NASCAR Racing Apparel – Insider Tips to Shopping at NASCAR Apparel Websites

What can I say. This is one of the best “PitStops” one can make when it comes to sports websites of any kind. A redesigned website, this is a sharp looking place to shop. If you're a NASCAR fan you probably already know that they have a Superstore as well. If you're looking for NASCAR racing jackets, NASCAR hats, or just about any kind of NASCAR merchandise known to mankind, this, pretty much, is the place!

Some Site Features

NASCAR RacePoints

This is the Official Rewards Program of NASCAR. When you purchase a qualifying item, you'll earn points that can be redeemed in their NASCAR RacePoints Rewards Catalog. Multiple ways to earn points and many ways to burn the points for rewards.

NASCAR Members Club

Get VIP treatment at the track, locally and online, get money saving discounts and members-only deals, even a $10 rebate on your next gas purchase.

Navigational Ease

The new look of their website is much neater and user friendly. The variety of links with drop down menus are excellent. Plenty of options for you to choose from. Using their search box is also a quick way to find exactly what you're looking for.

Variety of NASCAR Merchandise

It's an almost, “you name it, they've got it” type of website. They have all sorts of official NASCAR apparel: NASCAR racing jackets, NASCAR hats, NASCAR shirts, NASCAR jerseys, NASCAR women's pajamas, NASCAR night shirts, NASCAR youth/infant apparel and a huge assortment of NASCAR accessories.

The serious NASCAR fan will have a field day in this, what I call, “NASCAR candy store.”

Green Flags

An excellent website with lots of NASCAR merchandise to choose from. Any NASCAR fan will enjoy the other very interesting portions of this site just as much.

Yellow Flags

None that I can see.

NASCAR® is a registered trademark owned by National Association for Stock Car Auto Racing, Inc. GET A RIDE™ ONLINE is not affiliated with, endorsed by, or sponsored by the NASCAR® organization.

Kevin Gomez is co-owner, senior editor, website consultant and developer for Get A Ride™ Online, a NASCAR Racing Apparel Center for the NASCAR Fan. He currently is the author of the featured articles entitled, “Insider Tips to Shopping” which can be read on the website.

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Wednesday, March 7, 2007

Plus Size Women - Finding Their True Size

As many plus size women know, finding plus size clothing is hard enough, but finding a standardization in the sizing can be even more daunting. After all, missy sizes many times are cut to a 20, and women's plus sizes usually start at a 14W. And let us not forget that UK sizes may look the same as the US, but more times than not run a size smaller.

Here is the rule of thumb when looking at plus size clothing? Women's apparel plus sizes are usually cut more generously than missy sizes, so if you see a W at the end of the size (not to be confused with WP which means women's petite) it is larger.

An example of how things work:

At J. Jill and Land's End an XL = an 18 -20. (In contrast an XL at Banana Republic = a 14-16).

Technology is always on our side (or at least we hope so) and in the case of plus sizes the force is with us again. This new technology will cure many fashion plus size problems with the advent of avatars (3D models created in your exact image) to try on plus size clothing. Many predict this will stem the growth of mass customization where plus size stores will be offering plus size clothing that will be made to order just for you.

So the moral of this story is when you are shopping at your favorite plus size store, make sure you're checking measurements on all your plus size clothing. Also when shopping online for your plus size verify the return policy and don't be afraid to email the company for further information.

Apparel plus size fashion tips for looking your best

With fashion plus size, one-piece dresses look sleeker than separates. When at that plus size store look for stretch fabrics and well-placed dars to help the fit. And if for some reason your fashion plus size needs to be separates, just remember the brightest or lightest color or print "pops" and accents whatever it's on. One way to balance out a top heavy figure (plus size women): is with a zebra skirt and black turtleneck. You get the idea!

Please, all you plus size women, don't be afraid of sleeveless garments. It's very flattering to show a little skin. If you don't feel comfortable in the new plus size sleeveless dress you just bought then drape a beautiful, sheer shawl around your shoulders or pop on a shrug.

The worst thing a woman, especially plus size women, can do is cover up her entire body head to toe, trust many times you may want to, but don't. Pick your best asset, which for most women who are plus size, is their curvy bust and shapely body. Don't be afraid to flaunt it in your plus size clothing!

So, for all you plus size ladies, be courageous and flaunt it. And next time you are out shopping at your favorite plus size store remember to check all sizes on your plus size clothing and have fun!

Bowe Packer is the webmaster and content provider for His website: is dedicated to providing free fashion advice and tips for women. Offering excellent tips and strategies for women to look good in the areas of Casual, Petite Size, Plus Size clothing, as well as dress, athletic and casual shoes.

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Top Harley Davidson Apparel Must Have

If owning a Harley-Davidson is not enough, then you need other things with Harley-Davidson logo on them.

Here are top Harley-Davidson apparels you must have:

Harley-Davidson t-shirt – There are several Harley-Davidson t-shirts available with different designs and prints. These t-shirts are casual shirts that can be worn on regular days, even without a Harley-Davidson motorcycle. Harley-Davidson t-shirts are popular not only to Harley-Davidson riders but to non-riders as well.

Harley-Davidson jacket – Harley-Davidson is identified to those men riding in groups wearing all black and terrorizing everyone in sight. Now, the image has been changed, but if you still want to relive that, you can get a Harley-Davidson jacket. Harley-Davidson jackets are often made from leather. They are manufactured by signature makers like Levi’s and others. Black is more common color for Harley-Davidson jackets.

Harley-Davidson boots – Both men are women have gotten into the Harley-Davidson look. This is why, Harley-Davidson offers boots for men and women. More popular brands for women Harley-Davidson boots are Trisha, Paige, Laredo, Amanda, and Hustin 11. Meanwhile, top men Harley-Davidson boots makes are Hustin 11, Faded Glory, Badlands, Crossroads-Steel Toe, Amarillo, Harness, and Brake Buckle 6” Steel Toe. These boots can be worn in urban riding or during long riding at country roads or simply for showing off that you have the Harley-Davidson look.

Harley-Davidson pants – To compliment the jacket Harley-Davidson also has Harley-Davidson pants. These are made to complete the Harley Davidson image.

Harley Davidson Helmet – Harley-Davidson is not only concern with how the rider looks. They are also concerned on the safety of their riders. Thus, they have Harley-Davidson helmets on sale. In some states, law states that motorcycle riders should wear a helmet. Given that you ride a Harley-Davidson, would you not choose a Harley-Davidson helmet as well?

Harley-Davidson accessories – Caps, sunglasses, earrings, bracelets, necklace, birthstone charms, watches… you name it; Harley-Davidson has it. The brand that may seem synonymous with tough motorcycles have gone a long way from producing motorcycles alone. Harley-Davidson accessories are manufactured as well to transform riders into a real biker. If you want to compete your Harley-Davidson image, these accessories are for you.

You may not need to have all these in order to ride a Harley-Davidson motorcycle. But if you love Harley-Davidson so much, these apparel and accessories are available for you. You can have one set or collect as many as you want. After all, it is your own personal choice and personal expression.

This content is provided by Low Jeremy and may be used only in its entirety with all links included. For more info on Harley Davidson

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Tuesday, March 6, 2007

The Evolution of Womens Golf Apparel – Appropriate or Crossing the Line

As a forty-something woman golfer who grew up as a teen in the 70s-80s (and am now a parent of three) I find myself trapped in a zone between two battling groups of women trying to determine a proper dress code for the course.

It used to be that women wore clothes that covered up every inch of their bodies – even if you were hitting the ball in 100 degree Texas heat. But as time wore on, hemlines crept up – so much so that it seems as if today’s young female golfers are just as concerned about looking good as they are about their handicap.

Golf has become an even more popular sport among young people. It’s trendy, it can help you form business relationships, and it’s an activity both men and women can participate in together.

So it’s no wonder that golf manufacturers are now catering to that demographic. I know when I take my own mom (now in her 60s) out for a round, she has a wide-brimmed hat on, long-sleeves and a pair of pants on that just look uncomfortable to me. I love mom, but she epitomizes the whole reason women’s golf is viewed as “frumpy.”

My 16-year old daughter, on the other hand, joins us wearing a golf skort (combination skirt and shorts, in case you didn’t know) that is so high I cringe every time she tees up. Her shirt is a typical sleeveless preppy vest, but looks as if my husband did the laundry – shrunk about 5 sizes too small. She wants to make sure everyone on the course gets an eyeful of her outer beauty. So what do I wear when I’m out with these two? I wear a comfy pair of Bermuda shorts and a polo shirt.

One of my idols growing up was Jan Stephenson – who was often criticized for her sexy look and suggestive posters. She brought about what the LPGA is after – attention. I remember my dad watching LPGA tournaments just to see her play.

But the LPGA wants women’s golf to be viewed because of its inherent importance, not by showing a little skin to get sponsors interested in creating a larger purse for the winner. In case you haven’t noticed, the PGA tour towers over the LPGA when it comes to sponsors and media coverage.

While the LPGA may want to be on an equal playing field, it’s not going to happen. It hasn’t happened so far – although the tour has made great strides to entice a new generation of female golfers to turn pro.

So should we put on a show just to achieve the same level of interest? No, I don’t think it has to be as dramatic as this. But we do have to recognize that it’s no different than us not wanting to cover everything up – including our ankles – in the sweltering heat for the sake of modesty.

The bottom line is this – we want women to play the game, and we’re going to have to accept the fact that younger women have a different idea of what’s acceptable. If they want to dress for today’s trends, we should let them.

As with all sports, we can keep some uniform guidelines in place, and I agree with the American Junior Golf Association restrictions on revealing abs, but when it comes time to play as an adult, I think we should all be able to make our own decisions and dress to fit our individual personalities and taste.

In the sports world, the ones who usually get the most attention and ultimately, the most money, are those with bigger-than-life personalities. Many people use fashion as their outlet to shine.

Many top designers have now recognized that women’s golf isn’t about being frumpy or serious – it can be fun and appealing – which is exactly the kind of creations they’re churning out for female golfers. And who knows … mom and I might start raiding my daughter’s closet one day soon!

Copyright 2006 Lady O' Golf

Recently Janet opened an off course golf apparel store focused on the needs of women golfers everywhere. Visit for fashionable golf apparel, news, and informative articles.

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Sports Clothes and Girls

When women started entering the world of sports, they had to deal with a lot of prejudice. The then male dominated sports industry scoffed at the idea that women would be competing in various manly sports. They believe that the place of women were in the home and not in the track and field or diamond field. Well, nowadays you won't even think that women are incapable of competing in such "manly sports". Women today have shown as capable of dominating sports like track and field, tennis, basketball, etc.

But with due to the increasing number of women athletes, clothing manufacturers and sports experts have begun developing the right clothing for them. Women athletes have some specific needs that need to be addressed in order for them to compete properly in some sporting events. Researchers have come up with high-tech performance fabrics that help create sports apparel that are both comfortable and function for the women athlete.

A lot of sports stores today offer a complete line of women and girls sports apparel. You can find for example, sports bras made of spandex materials that feature high necklines which provide full coverage and maximum support. Designers have thought of incorporating arched seams and used the right combination of hook-and-eye closures to provide an extremely strong hold. Some sports bras also have wide elastic panels to keep the bra in place.

Aside from the serious women athletes, a lot of women out there enter sports just to have fun or just to stay fit. There are already a lot of women sportswear stores that cater to the needs of this group of women.

If you go to your nearest department store or sports clothing shop, it is almost certain that you'll find a number of sports fashion line that mixes together unique fabrics and the newest and hottest fashion designs. Fashion designers for years have been into designing sports clothing. They have created sportswear for the various types of women sport activities. These include aerobics, fitness activities, running, yoga, golf and tennis. The main premise that fashion designers try to uphold is for women enjoy a good work out while looking attractive and feeling sexy.

This only proves that sports shops should not limit their target market to professional women athletes. They have a wide market base of women who are simply into sports just for the heck of it. And these women are more than willing to spend to get the appropriate clothing. Sports clothing stores should also offer simple women sportswear like shirts, pants, shorts, as well as various accessories in a myriad of colors and designs.

Low Jeremy maintains This content is provided by Low Jeremy. It may be used only in its entirety with all links included.

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Licensing: Help To Grow Existing Product Lines

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors.

Licensing is leasing a legally protected property (like trademarked or copyrighted name, logo, likeness, character, phrase or design) to another party in combination with a product, service or promotion. It is a process which lays stress on consumer management, development of brand equity in line with international imagery, providing right shopping ambience and perhaps is less about manufacturing. Licensing is a way of growing with an already established brand. It provides the brand recall benefits, which are not achievable in case one comes out with a brand new image.

There are many types of licensing business like art & design, corporate brands, events, fashion brands, food & drink, institutional, magazine brands, music, personalities, sports and television licensing to name a few.

The advantages of licensing for licensors
The main advantage for a licensor is the facility to use and develop its brand or property. Licensing can achieve this by:

. Improving its brand existence at a retail or distribution outlet.
. Making further brand perception to support its core products or services.
. Providing and increasing its core values through various links with the licensed products/service or category.
. Coming into new markets (consumer or geographical) which were unfeasible with its own strengths.
. Making new revenue flows, often with little involvement or additional financial resources

The advantage of licensing for licensees
The main advantage for a licensee (particularly manufacturer or retailer) is the capability to considerably upsurge consumer interest in and sales of its products or services. Licensing can achieve this by:

. Shifting the values and consumer favour towards the licensed product or service.
. Providing added value and differentiation in the competitive market.
. Offering additional marketing support or speed from the core property's activity given by the licensor.
. Attracting new target markets who have not been paid attention in a licensee's product or service.
. Providing credibility for shifting into new market sectors through product extension.
. Attaining additional retail space and favor.

Licensing: The increasing scenario worldwide
Reviewing the year-after-year worldwide retail sales from 2000 to 2004, the licensing business this year has shown an increase. In general, 2004 anticipated worldwide retail sales of licensed business increased 1.5 per cent to $175.3 billion against 2003 $172.7 billion, with the USA making nearly $110 billion (nearly $5.805 billion in royalties) and Europe $34 billion. In UK, the brand licensing industry is worth approximately £7billion in retail and £368million in royalties.

Recently many international textile-garment-apparel manufacturing companies are in news due to their licensing agreement with many other companies.

Everlast Worldwide Inc, which is a men's and women's apparel and accessories seller, recently announced signing a new four-year license agreement with Jacques Moret Inc of New York City. As of January 1, 2006, this new agreement grants Moret, a major supplier to the US apparel market, a license for Everlast men's activewear, sportswear, outerwear and swimwear in the United States. Moret will partner with M. Hidary and Company Inc for design, development and sales of the activewear portion of the license. M. Hidary has achieved great success with its vast experience in the men's branded activewear business. They will purchase certain men's apparel inventory owned by Everlast and assume other transitional costs associated with the men's business. Additionally, certain key sales, merchandising and operational personnel will join the new group.

Burnaby, B.C.-based ID Wear, a group of Pimlico Apparel, has recently received the sole license for the manufacture, design and sale of the Playboy brand of high-end denims for the North American market. Pimlico produces denim products for its own brands, ID Wear and private labels such as Nordstrom's and Harley-Davidson. Moreover, ID Wear is the first North American company to provide laser logoing on its garments.

Marvel Enterprises, Inc., a global character-based entertainment licensing company, recently declared that it is strengthening its important apparel licensing business with leading partners Kids Headquarters (as master apparel licensee) and Mad Engine (which will spearhead t-shirts and tops). This statement means a brand new partnership with Kids Headquarters and an expanded relationship with Mad Engine.

Juicy Couture has partnered with Sàfilo Group for a full eyewear collection that it will introduce in spring 2006. A budget-priced set of sunglasses and ophthalmic eyewear for men will also be introduced via an agreement between fashion brand Haggar Clothing Co. and The Feldman Corporation's I-dealoptics division.

Aviation and military-inspired leather outerwear and sportswear brand Avirex signed a multi-year license agreement with Kids Headquarters for sportswear and outerwear for boys.

Outerwear and Sportswear Company G-III Apparel Group obtained privately held outerwear companies Marvin Richards and Winlit Group Ltd. G-III now possesses licenses for Calvin Klein and Guess men's and women's outerwear, Tommy Hilfiger leather outerwear, London Fog and Pacific Trail.

Top 5 Children's Apparel Character Licenses: 2004

1. Winnie the Pooh & Friends
2. Disney Princess
3. Spider-Man
4. Mickey Mouse & Friends
5. SpongeBob SquarePants

Sesame Workshop and Pearl Izumi, an athletic-wear producer, have tied up to launch Sesame Street cycling jerseys and socks. Through a licensing agreement with plus-size apparel manufacturer Bodywaves, Inc., Champion has set up Champion Plus, a full line of women's activewear that covers both performance fitness and "ath-leisure" styles. Warner Bros. Consumer Products and Tunk Limited., a CINQ Group brand, have partnered to make tops, jackets and headwear.

Licensing practice in India on a rise.
Nowadays, many Indian textiles companies are entering into licensing agreements with international brands, leading to the growth of the concept of business through licensing.

Gokaldas Images Ltd, which owns and markets the apparel brand Weekender, has signed an agreement with the World Wrestling Entertainment (WWE) for licensing and marketing the apparels with the WWE logos in the domestic market. A successful form of licensing - sports licensing, has developed into a multi¬billion dollar systematic business and has increased its scope to sporting events like WWE, the Olympics, EURO, Cricket and Soccer World Cups. It is estimated that one fifth of the WWE's $ 300 million per annum profit is achieved by licensing. Moreover, Weekender - Gokaldas Images Ltd. markets the Enamour lingerie as well.

Character and entertainment licensing too has benefited in last few decades, making billions of dollars of profits each year.

S. Kumars is planning to introduce six new international brands into the country and it is looking towards a long-term partnership with these international textile brands.

Recently, Indus Clothing Ltd signed a licensing agreement with Disney cConsumer Products (DCP) to produce its kids' wear brand Disney cJeans in India. This deal will permit Indus Clothing Ltd to venture into standalone retail stores for the complete product line covering the Disney brand. The company intends to invest about Rs. 21 crore to establish 20 standalone Disney jeans outlets by the end of 2007 and 50 outlets the following year. Their main focus is to put up a strong retail network for the brand and subsequently plan to develop and maintain a consistent brand image. Indus Clothing Ltd is also the licensee for Lee Cooper apparel to market their products in India.

Madura Garments possesses the world license for three brands namely, Louis Philippe, Allen Solly and Peter England. It has now also come into a strategic tie-up with the fast-growing brand Esprit, with an objective of strengthening its brand portfolio in key segments like women's segment, premium relaxed clothes segment and accessories. An Italian brand that is synonymous with MTV, UMM (Underground Music Movement) has joined Pantaloon, one of India's largest retail chain stores.

American innerwear brand Jockey entered the Indian market in 1998 through a marketing arrangement with Bangalore based Page Apparels. Besides the normal production and distribution rights in India, the brand also has a buyback arrangement with the parent company.

The Shirt Company (TSC) has been granted the license by the owner of the Barbie brand - Mattel, to make and retail Barbie apparel in India. For this it works closely with Smith & Brooks, the official licensee for Barbie clothing in the European market. Moreover, the apparel division of the Forbes Gokak Group is the licensee for brands like Daks, Trussardi and Savile Row.

Tommy Hilfiger entered the Indian market through a joint venture between the Murjani Group and the Arvind Mills. Called the Arvind Murjani Brands Private Limited, AMB has the licensing agreement for marketing and distributing Tommy Hilfiger apparel in India. The Murjani Group, located in New York, was established in 1930 by B K Murjani. By 1958, with a production of over 10 million units per annum, Murjani's became one of the biggest apparel producers in the world.

It was in the early 1970s, when Murjani initiated brand name development and marketing. Over the years, the group has widened and introduced a range of major global brands, such as Gloria Vanderbilt, Coca-Cola Clothes and Tommy Hilfiger. Fashion retailer French Connection UK has firmed its plans to launch the brand in India. The company is assumed to be in talks for the licensee deal with Vijay Murjani, Murjani Group.

Many companies prefer licensing in order to reinforce brand image, create recognition and build brand equity. Licensing is the business arrangement in which the proprietor of the 'product', 'trade mark' or 'brand' allows some other group to use its brand name in return for specified royalties or payment.

Recently, the government of India has approved the UK-based kids' care retail chain Mothercare Plc's offer to set up a 100 per cent subsidiary in India with an investment of Rs 32.25 crore. The Indian division will find and purchase textile and garments from local traders and would promote the same in India through franchise operation with third party business associates.

Mothercare has already provided a license to Shopper's Stop to use its trade mark and brand name on the products to be supplied by its Indian subsidiary to the retail major for sale and distribution in India.

Indian players have used the licensing practice after the huge success of the strategy in the international market. The inclination for making business through licensing has assisted many companies to post some big alternations of the otherwise 'own brand extension' concept. Oxford Industries, Inc. is an illustration of how a company can get bigger with licensing. The company is a diversified international producer, licensee and wholesale marketer of branded and private label apparel for men, women and children.

Oxford offers retailers and consumers with a huge variety of apparel products and services to suit their individual requirements. Its major brands cover Tommy Bahama, Indigo Palms, Island Soft, Ben Sherman, Ely and Walker and Oxford Golf. These brands are offered in national chains, specialty catalogues, mass merchants, department stores, specialty stores and Internet retailers. The company also has exclusive licenses to make and sell several product categories under the Tommy Hilfiger, Nautica, Geoffrey Beene, Slates, Dockers and Oscar de la Renta labels.

Fashion licensing is largely divided into two categories: apparel brands and designer names. The priority of fashion licensing is brand extension, which is mainly obtained by designers through licensing products other than their main apparel lines. Calvin Klein remains one of the premier examples for this type of licensing agreement, as its income tripled after adopting such a marketing strategy.

In 1997, licensing, which is responsible for more than 90 per cent of the label's sales, has now made the brand's global retail volume of about $ 5 billion from $ 2.1 billion in 1994. Many international brands catering to Indian players for licensing is a clear signal that a market which was premature a couple of years back, has now been accepted by the entire business community and will reach to its maximum level in the coming years. Licensing prospects now exist in all spheres. Leading international names that offer huge opportunities to harness the power of their name are Warner Bros, You and Me Baby, Nickelodeon, Barcode Kitties and BBC Worldwide, that is famous for operating brand names like Teletubbies, Tweenies and Fimbles.


In year 2004 licensing business shown tremendous growth, with notably 5.6 percent increment in entertainment, 3.8 percent in brands & trademarks and also showed good growth in other categories compared to 2003. So as character and entertainment licensing business showed a healthy growth in last few decades, and making billions of dollars of profits each year, the prospects of over all business, particularly fashion, textile and garment retailing will definitely have a bright future. - Leading B2B Portal and Marketplace of Global Textile, Apparel and Fashion Industry offers Free Industry Articles, Textile Articles, Fashion Articles, Industry Reports, Technology Article, Case Studies, Textile Industry News Articles, Latest Fashion Trends, Textile Market Trends Reports and Global Industry Analysis.

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Replica Bags

Handbags are designed to complete any outfit that a woman might wear. This aspect of women’s apparel has been in the fashion world of the women for as long as anyone can remember. Women have found convenience in a handbag whenever they go out, as this is where they can keep safe their small belongings that they must have on them when they leave the house.

Ever since modern bags initially appeared in France, designs have been in variation, and the indispensability of this item to women’s apparel has never been in question. The demand of this product has never declined since, generally, women desire to own a collection of handbags. And it doesn’t matter if they already have a closet full of them.

Women prefer handbags according to many parameters. They may consider such factors as their age, personality, income, occasion, etc. But then the brand has always been the most important issue. Designer handbags, no matter how remarkably-priced, are regarded as the ultimate addition to any collection of woman’s apparel. It is glorious to own such a remarkable possession. However, it also has some drawbacks. While an original designer handbag would make many women happy, it can definitely burn a hole in her pocket. There aren’t too many women who could easily afford one. In fact, for some it may take an eternity to accumulate the kind of money that designer handbags normally cost.

Fortunately for many, brand copiers entered the scene and filled this gap. Although it has been said that imitation is a form of flattery, this occurrence in the trendy fashion world has not been so particularly pleasing to handbags designers or brand owners. But for many women, this is an immediate alternative with numerous advantages. Replica handbags are widespread, available in almost all markets worldwide. If there is a proliferation of designer handbags in the world’s fashion market, replica handbags have more than doubled this number.

Although, the quality of an original designer handbag can never be matched exactly by a replicated one, most women can easily afford a knock-off brand. And, after all, the difference between the two is not that significant. Basically, the features are the same except for the quality of material used. However, replica handbags cost about half as much as original-labeled designer handbags. So why spend double if you can get the same features?

Handbags provides detailed information on Handbags, Wholesale Handbags, Designer Handbag, Replica Handbags and more. Handbags is affiliated with Discount Designer Handbags.

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Womens Corporate Apparel

When it comes to apparel, women can be very choosy and this is especially true when they buy their office-wear. Today there is a wide array of apparels to choose from and they come in various sizes and types.

The latest buzzword of today’s corporate world is “power dressing.” Power dressing not only makes the employees of corporate companies look young, but it also gives them a sophisticated look. It leaves gender and cultural differences way behind. Today’s corporate world demands this kind of formal dressing.

When women dress sharply, their confidence increases and it gives them a sense of authority and empowerment. It lifts up their image at the workplace and helps maintain high professional standards. The inner radiance of women also matters and these women’s corporate apparels can help women achieve that.

Women still prefer a softer style in the way they dress. For instance, they prefer to add their own accessories to the power dressing. Women choose apparels that are comfortable and give a feminine look to them. Women should be careful however to see to it that they avoid the casual style as far as possible and embrace a more conservative style.

Being conservative in dressing style only enhance the image of women in society. It still retains the essence of being elegant and the air of panache.

The colors women choose for their apparel is also very important, as this reflects back on their personality. The most preferred colors for the dress as well as for the shoes are usually pastel colors, dark brown and stylish black. These colors compliment your eyes and skin.

The way women do their coiffure also goes a long way in enhancing the confidence of women. And last but not the least; women need to dress for success.

Corporate Apparel provides detailed information on Corporate Apparel, Custom Corporate Apparel, Custom Embroidered Corporate Apparel, Corporate Golf Apparel and more. Corporate Apparel is affiliated with Engineering Professional Development.

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Womens Golf Clothes - The Best Places to Find Them

The days of browsing endless golf specialty shops to find women's golf clothes are dwindling down with the dawn of the Web.

Order online and save time and money

Just like every other industry, it is now possible to purchase golf clothes for women from the comfort of your own home. The convenience is unbeatable and the selection is extensive, so you just can't go wrong. You could literally spend hours going back and forth to golf stores trying to find the perfect wardrobe for the season. Why not use that time to hit the course instead?

There are dozens of venues online that have hip and trendy golf clothes for women and you can browse their selection without even having to stand. No matter what kind of style you prefer when hitting the links, you are sure to be able to find the perfect outfit, or outfits after only a few minutes of online browsing.

The selection is unbeatable

Most golf specialty stores will only have a few distinct styles to choose from when browsing for women's golf clothes. But if you choose to do your shopping online, you are sure to be able to find something that matches your unique fashion sense. You certainly don't want to look like everyone else does on the course, so doing your shopping online will ensure that you will have a different style than everyone else.

Of course, online isn’t the only place to find quality women's golf clothes. If you have the time to browse, you can still find interesting styles at golf specialty stores. However you may need to visit a few before finding exactly what you are looking for. The advantage of purchasing the clothes in person is that you will be able to try them on before purchasing them.

Most online stores will allow you to send back an item that didn't fit right for a different size but that does end up becoming quite the hassle in the long run. So depending on your preferences and the amount of time you are willing to invest into it, you are sure to be able to find great golf clothes for women.

About The Author: Mike Pedersen and his wife are founders of the first online women's golf fitness site at For more information on women's golf clothes, visit their site today!

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Womens Golf Apparel: The Latest Online Trends

With golf becoming an increasingly popular sport with women, the choices in women’s golf apparel are vaster than ever.

From polo shirts to capris

Now more than ever, women golfers are able to find the perfect style to suit their golfing needs. The online golf industry is booming, so it serves as an excellent starting point when searching for golf apparel for women. There are many online stores that allow shoppers to pick out fashionable outfits right from the comfort of their own homes.

The convenience cannot be matched but of course there is the drawback of not being able to try on the outfits beforehand. Thankfully, most online stores will allow you to send back any women’s golf apparel that does not fit in order to exchange it for a more appropriate size. A lot of the online stores actually have models to show off the clothes, which will give you a better idea of how a specific outfit would look. Shorts, long sleeve golf shirts, sweaters, visors and everything in between can be found online so you are sure to be able to find something that suits your fashion sense.

Golf bags and golf balls as well

A golf bag is something that is going to become a very important part of your game. You want something that is practical, has as many compartments as you need and that is also visually pleasing. Although you can obviously go to a golf specialty store to find a golf bag, you can also peruse the extensive selection that is available online.

Many women golfers are also turning to imprinted golf balls to give their game a little more originality. Whatever your favorite logo or design may be, you can have it printed on your golf balls. No matter what your style happens to be, you are sure to be able to find the perfect womens golf apparel to suit your needs.

About The Author: Mike Pedersen and his wife are founders of the first online womens golf fitness site at For more information on womens golf apparel, visit their site today!

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Womens Golf Apparel - Play the Game in Style

The style of women’s golf apparel helps to add to the overall feel for their game. By recognizing the need for clothes that are versatile, a wide selection of clothes is offered, which is guaranteed to help you find the perfect gift for yourself and your other girlfriend golfers. All things that you would love to wear on the green.

From golf skirts to skorts and shorts, slacks and capris, women’s golf apparel is an ever-changing industry becoming increasingly customized for women golfers. The styles that are introduced along with the color choice and cuts have gradually become marketed especially for the women golf buyer.

Women’s golf apparel’s industry has changed within the year. Verdina, a new women’s golf apparel company created by top executives within the fashion world, has melded the importance of fashion with a functional feel for those wearing the apparel.

This increasingly growing trend within women’s golf apparel allows women to play the game in style. The increasingly use of feminity within the line helps to make each piece more detail-oriented. Women’s golf apparel is becoming more fashionable and flattering for every woman golfer.

While women golfers are a norm in today’s society, the guiding force in women’s golf equipment and women’s golf clothing industries is significant. The growing popularity of this sport with women has helped to expand demand for the equipment and apparel sold especially for woman golfers.

Companies have increasingly marketed toward the new buying market of women golfers ---- offering women’s golf equipment and clothing especially designed for female golfers. This growing trend within women-oriented sports has helped to increase the popularity of the game. Thus, making golf a sport for both genders to enjoy playing all 18 holes.

Womens golf equipment at - Your source for information on womens golf clothing, equipment and tips. Looking for golf clothing? Check out

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Choosing Sports Apparel for Women

Gone are the days when women who excel in sports are thought of as tomboys. With the rise of glamorous and fashionable sports icon such as Maria Sharapova and Martina Hingis, it seems that women have learned to combine fashion and sports with flair. Just because you are into sports or you are wearing sports gear does not mean that you can’t be chic. You can look good and still look ready for the kill!

Below are some tips on how to balance out fashion and sports.

Don’t be afraid of colors

Putting colors into your sports apparel and uniform is one way to put fashion into your otherwise drab outfit. Mix bold colors like reds, pinks and yellows with basic neutral ones such as blacks and whites for a more elegant combination.

You can also play with glittering colors like golds and silvers but don’t put so much. Outlines and hemlines in these colors are enough. Don’t put them all over your outfit.

Design differently

One of the things that makes a uniform stand out is the way it was designed. Of course, you cannot just wear something really new without first considering its suitability and functionality for the game. If you can, it is better if you can design the outfit yourself as you know what works for you and what does not. You can play with the cut and the fabrics. In fact, you can combine fabrics.

For instance, you can put one fabric for the top and another for the bottom. If this cannot work, you can always add fabrics on the hemline. Patterns are also great designs that you can incorporate into your uniform. If putting a separate pattern is too much for the uniform, you can choose a fabric that already has a wonderful pattern and have that fabric outfitted for you.

It’s in the details

Putting really intricate details on your outfit is one way of being fashionable without sacrificing much of the look of your sports uniform. Designers can put in embroidered hemlines or necklines. You can also have flowers, butterflies or whatever icons you want emblazoned into your outfit.

Other great details that you can add to sports apparel are ribbons and buttons that are strategically placed. Of course, this depends on the sports that you are in. There are sports where buttons on clothes can interfere with the game; so be very careful also in putting too much designs in your wardrobe.

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