When women started entering the world of sports, they had to deal with a lot of prejudice. The then male dominated sports industry scoffed at the idea that women would be competing in various manly sports. They believe that the place of women were in the home and not in the track and field or diamond field. Well, nowadays you won't even think that women are incapable of competing in such "manly sports". Women today have shown as capable of dominating sports like track and field, tennis, basketball, etc.
But with due to the increasing number of women athletes, clothing manufacturers and sports experts have begun developing the right clothing for them. Women athletes have some specific needs that need to be addressed in order for them to compete properly in some sporting events. Researchers have come up with high-tech performance fabrics that help create sports apparel that are both comfortable and function for the women athlete.
A lot of sports stores today offer a complete line of women and girls sports apparel. You can find for example, sports bras made of spandex materials that feature high necklines which provide full coverage and maximum support. Designers have thought of incorporating arched seams and used the right combination of hook-and-eye closures to provide an extremely strong hold. Some sports bras also have wide elastic panels to keep the bra in place.
Aside from the serious women athletes, a lot of women out there enter sports just to have fun or just to stay fit. There are already a lot of women sportswear stores that cater to the needs of this group of women.
If you go to your nearest department store or sports clothing shop, it is almost certain that you'll find a number of sports fashion line that mixes together unique fabrics and the newest and hottest fashion designs. Fashion designers for years have been into designing sports clothing. They have created sportswear for the various types of women sport activities. These include aerobics, fitness activities, running, yoga, golf and tennis. The main premise that fashion designers try to uphold is for women enjoy a good work out while looking attractive and feeling sexy.
This only proves that sports shops should not limit their target market to professional women athletes. They have a wide market base of women who are simply into sports just for the heck of it. And these women are more than willing to spend to get the appropriate clothing. Sports clothing stores should also offer simple women sportswear like shirts, pants, shorts, as well as various accessories in a myriad of colors and designs.
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