The Ford Customer Service Division (FCSD) intends to prove that an oil change could actually be able to battle breast cancer. This April, FCSD will deliver a unique event dubbed as the "Car Care for a Cause." This is FCSD's event and it is set to coincide with the National Car Care Month theme.
The Car Care for a Cause will include making a $100,000 donation to the Susan G. Komen for the Cure on behalf of its Ford and Lincoln Mercury dealerships' service customers. FCSD will be joining with Ford's Warrior in Pink campaign, which is also aimed at raising funds for the mentioned breast cancer research supporting organization. The Warrior in Pink campaign sells specially designed gears, items, and apparel that feature bold symbols of unity, cause and harnessing power to educate the populace about the deadly breast cancer.
FCSD chose April, the National Car Care Month, for its promotion because it is one of the busiest times of the year for vehicle service. "More people coming in to care for their vehicle means more people exposed to Komen's important messages, including steps to early detection," said Telisa Roberson-Yancy, the marketing manager of Owner Loyalty & Communications.
Aside from helping in the fight against breast cancer, Ford and Lincoln Mercury dealership services will also be giving rewards to customers including no payments and interest-free financing for products and services, spa gift cards and free TripTunes car stereo connectors. The oil change reminder stickers, bearing the Susan G. Komen for the Cure logo, are just one of the strategies employed so as to promote awareness about breast cancer concerns and to bolster the worthwhile cause.
"Even something so small can make a big difference," said Cindy Schneible, the vice president of resource development for the Susan G. Komen for the Cure organization. In April, radio spots will air the hit single "I Run for Life" sang by Grammy Award-winning singer Melissa Ethridge, herself a breast cancer survivor. Ethridge produced the song for Ford's breast cancer campaign.
"For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer forever," Schneible said. "Programs such as Car Care for a Cause are an integral part of that mission, helping us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs."
Darryl Hazel, the president for the Ford Customer Service Division, and the senior vice president of the Ford Motor Company said, "This program is an exciting new opportunity for our customers to join us in the battle against breast cancer and take care of their vehicles at the same time. FCSD is proud to provide a new means to support all of the women, men and children affected by breast cancer and contribute to Ford Motor Company's longstanding relationship with the Komen organization."
"Our Car Care for a Cause program gives Ford and Lincoln Mercury dealers the opportunity to provide yet another reason for current and new customers to come into the dealership for great service while supporting a worthy cause. There is no better time to come to the dealership for service," said Mike Rosingana, the FCSD advertising manager. "We're encouraging our dealers to make this a really dynamic, event and show their customers how much Ford cares about its communities."
Cars are given Weathertech products so as to protect them against spills and filth. It is a good thing there's Ford to support people against the perils of breast cancer. "The program is a great asset that Ford Motor Company has provided. It's a big opportunity for individual dealers to demonstrate our support for the cause at the local level," said Doug Krieger, the owner of the Krieger Ford dealership in Columbus, Ohio.
About the Author
Corey Putton is a 28-year old bachelor from Pittsburgh, PA who has been around cars for the better part of his life. He now works online and writes all about his passion: cars. He is also a certified mechanic.
