Monday, June 4, 2007

San Francisco Chronicle

Women's apparel sites up ante with customized and interactive features

In the world of fashion, where looks count for everything, apparel Web sites often put style over substance. Everyone's got a gimmick. The Web sites will automatically download software such as Flash Player 4 or Shockwave for animated, moving images.

Issey Mikaye's Pleats Please (www.pleatsplease.com), winner of a fashion Web site award , begins with a screenful of swirling shoes that can leave one slightly queasy -- and no option to buy them yet. The fun custom-blend beauty site, Reflect.com (www.reflect.com), allows the customer to create individualcustom makeup colors, provided you fill out a personality questionnaire -- which asks, among other things, if you were a house, which kind would you be? The options include: "I'd be a maintenance-free house with an exercise room."

At Neiman Marcus (www.neimanmarcus.com), the gimmick is the interactive Manolo Blahnik shoe boutique where you can click on a slingback stiletto and watch it float dreamily across the page.

Even Lands' End (www.landsend.com), the down-home clothing company, recently introduced a 3-D measuring system on its site. Click on a variety of body-type options or sizes, and the image of the woman you say you are appears on the screen. Click on the clothing options provided and you can dress her up like a Barbie doll.

All this can be loads of fun if you own a fast computer with DSL access. Those with ordinary phone-line hookups should be prepared for a possible slow ride through the sites.

That said, it's still exciting to surf fashion Web sites given the incredible range of products for sale. Digging into fashion sites is a great way to get an instant education on designers, products, fabrics and the latest styles.

Most sites have zoom-in or enlarge options, very helpful tools in determining fabrics and detailing. Most sites also do a good job describing items in great detail, and some sites, such as Casual Corner (www.casualcorner.com), allow the consumer to click on a color swatch for a better idea of what the difference is between "cobalt" and "azure."

But unless you fit perfectly into every size 10 skirt ever made, it's going to be tricky to order clothing online from unfamiliar labels. Accessories are a much safer bet. A digital image of a handbag, a watch, a belt, is very close to the real thing.

In hunting down purses, The Chronicle turned up a startling variety of styles on a variety of sites. The major department store sites can have dozens of bags from mostly familiar labels, such as Dooney and Bourke, Furla, Prada , Fendi, Gucci and many others.

The Purple Skirt (www.purpleskirt.com) site has lots of bags with a whimsical, kitschy feel, such as the selection of embroidered or beaded bags by less familiar designers Like Lulu Guinness and Isabella Fiore. And also a few high-end leather bags by Jamin Puech of France. While the Purple Skirt site (co-founded by actress Tracey Ullman), is fun to look at and has eclectic choices, selecting a handbag can be time-consuming, since only two items per page are displayed. Surely the Web designers can manage a few more photos per page.

Just about any garment or accessory you can think of is up for grabs, from one-of-a-kind bias-cut skirts for about $150 made of new and vintage fabric at Louise Hedley's site (www.louisehedley.com), to a $1,000 baby llama coat and other handwoven items from Peru, at Peruvian Connection (www.peruvianconnection.com), to affordable costume jewelry at Joan Rivers' site ( www.joanrivers.com ). Petite? Itsybits (www.itsybits.com) might be for you. Larger? Silhouettes (www.silhouettes.com) is also ready to serve.

One very useful all-purpose fashion site is Chic Simple (www.chicsimple.com), which among other nifty features such as wardrobe basics and trends, also provides links to dozens of other interesting fashion sites.

Apparel Web sites are plentiful and multiplying every month, but some of the biggest names in the business are still gearing up. Prada? Coming soon. Ditto for Calvin Klein and Donna Karan. Barneys New York (www.barneys.com), a sophisticated site with animated graphics and lots of categories, has adopted a wry attitude. Click on women's shoes and read: ''We're reluctant to advertise our shoes; so many of you are addicted." But it also says, "You can't shop from these pages, yet."

But no matter how handsome the site, the biggest hurdle for online apparel sites is the customer's reluctance to play guessing games with sizes and fabric. According to a recent Internet shopping survey by PricewaterhouseCoopers that appeared in Women's Wear Daily, 81 percent of respondents said the biggest problem with shopping online is the inability to try on the merchandise.

A few final words about bargain shopping. Off-price sites, such as Smart Bargains
( www.smartbargains.com ) or Bluefly (www.bluefly.com), are tempting, but like any outlet store, sizes and styles are very limited. Shopping at Bluefly, a terrific site with lots of designer names, is very hit and miss. A search for a Prada dress turned up just one item, a short, ivory sleeveless crushed velvet dress with jet-black beading, for $500 in sizes 6, 8 and 10. And once it's gone, it's gone.

http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/11/27/BU65494.DTL

Dick's tests women's apparel concept: New Ativa offshoot emphasizes upscale athletic lifestyle

ALBANY, N.Y. -- Dick's Sporting Goods opened a new female-oriented retail concept last month, named after its Ativa store brand that could provide a significant source of new growth to a company whose existing operations already possess attractive expansion prospects. The first Ativa store opened last month at the Crossgates Mall in Albany, N.Y., and a second unit is scheduled to open this month at the Walden Galleria Mall in Cheektowaga, N.Y., on the outskirts of Buffalo.

The most intriguing aspect of this new concept is the degree to which it differs from Dick's core focus on freestanding superstores, which generate 60% of sales through hard-lines categories such as golf, fishing and fitness equipment. Ativa, by comparison, is a mall-based concept that measures just 6,000 square feet. The merchandise assortment of apparel and footwear targets women with active and athletic lifestyles, while hard-lines are virtually nonexistent. In fact, Ativa bears virtually no resemblance to Dick's full-line sporting goods stores, and there is nothing in the Ativa store to suggest it is affiliated with Dick's.

Instead, Ativa features a wide entrance from the mall and a predominantly white color scheme with subtle shades of blue and teal used as accent colors. A 4-foot-wide and 10-foot-tall waterfall creates interest at the rear of the store while wooden floors, full-length wooden doors in the fitting rooms, a finished ceiling and recessed lighting create an upscale, feminine environment. There is also a service orientation to the store. The fitting rooms are equipped with call buttons and the footwear department is full service. The store also features a yoga studio with room for 12 people that can double as a community meeting room.
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From a merchandise standpoint, Ativa is an apparel store first with at least 90% of the space devoted to women's athletic wear and athletic-inspired casual wear. At least 15% of the space is devoted to the Ativa brand. The broad merchandise mix targets a full range of athletic activities, with looks and at price points ranging from $100 for a sleeveless Nike golf sweater to opening price point Ativa brand merchandise. Leading brands such as Nike, Adidas, Fila, Asics and New Balance are predictably well represented at the store. Those same brands and others such as Merrell are also part of the footwear department, where roughly 70 styles are offered. The very limited selection of hardline merchandise consists of videos, energy bars, fitness magazines and hand weights.

Overall, Dick's appears to have succeeded in creating a store that will interest female mall shoppers and if successful could presumably be expanded quickly given Ativa's small size, reduced staffing requirements, simplified operations and available mall space. Beyond confirming the existence of the initial two units, Dick's has said nothing publicly about its plans for the concept and company officials were not available to speak with DSN Retailing Today.

However, the introduction of Ativa shedes sheds some light on comments Dick's chairman and ceo Ed Stack made in January to a group of financial analysts attending a trade show in Las Vegas. During his presentation, Stack commented that within three years private label would represent 15% of total company sales compared to the current 6%.

"[Private label] is an aspect of our business we are very enthusiastic about," Stack said at the time.

He offered no details of how the dramatic growth in private label would be achieve, but clearly expansion of a store format bearing the name of the company's private label in which 15% of the selling space is devoted to private label would have a big impact.

Before further expansion takes place, Dick's will get a good read on the concept's viability from the two known test locations. The store in Albany is located in a mall that counts as its anchor tenants upscale department stores such as Macy's and Lord & Taylor and footwear stores such as Foot Locker, Lady Foot Locker, Kids Foot Locker and The Finish Line. Meanwhile, the Walden Gallena near Buffalo contains a Lord & Taylor, Galyan's, Champs, The Finish Line, Foot Action and all three Foot Locker formats.

Even if the Ativa concept is deemed worthy of further expansion, Dick's is under no pressure to immediately do so because its existing full-line stores--the company operates two primary formats, 30,000 square feet and 48,000 square feet-are effectively being expanded in new and existing markets. Dick's ended last year with 141 stores, of which 58 were opened during the past three years. Another 20 stores are scheduled to open this year.

In addition, since disclosing its financial results and completing an initial public offering of its stock last fall, Dick's has emerged as a favorite of financial analysts. The company's sales increased 16% to $395 million and profits increased 48% to $19 million during the fourth quarter ended Feb. 1, 2003, prompting William Blair & Company analyst Bob Simonson to comment, "We believe this is a very impressive performance, especially in light of the difficult overall retailing environment, including the sporting goods sector."

http://findarticles.com/p/articles/mi_m0FNP/is_9_42/ai_101656382

Saturday, June 2, 2007

Sleepwear Doesn’t Always Have to be Worn Only in the Bedroom

There was a time that pajamas were only worn in the bedroom. The individual will have to change into something else when a visitor will drop by the house or put it over a robe before going downstairs.

Those days are gone now since sleepwear these days are now considered to be a fashion statement. How? By mixing the top or bottom of the pajamas with jeans or a jacket especially if the individual has to drive out into the middle of the night or early evening to buy some medicine at the drugstore.

An example is a camisole that is known as a sleeveless top. Since the weather may too warm outside, some women wear this with trousers or jeans then slip on a blazer and use this to go to work.

Outside the office, women can take it off then show those toned arms while partying the night away.

Some people think that every American has a nice set of breasts. This is not true since there are those who are flat chested and need to wear a chic bustier for better cleavage. THis can be worn under a denim shirt and jeans when going out into the mall to do a little shopping.

Not all the pajama tops are sleeveless. There is the novelty versions that come in sets. This can also be patterned with jeans or jogging pants that will look great when going out for a morning stroll near the house or by the beach.

Men on the other hand may use this to play basketball with friends or while working out in the gym. Some even this as an undershirt to work or wear it just the way it is when doing some chores in the house or going around the mall.

Most of the bottoms for sleepwear use garter to hold it at the waist so it will not fall off. Since this isn’t that secure anymore after some time, fashion designers have made drawstring ones. Consumer reports have shown that women and men use this quite often.

The males can wear a casual shirt or a polo on top and this can be used not only on the beach. Females on the other hand look great with the drawstring pants with some casual loungewear at the store.

There are two kinds of drawstring pants. The first is made using thin fabric like linen that is very light and cool when it is worn. When the weather is cold and the person needs to keep warm underneath, this is the time that something thicker is needed such as flannel.

Men are known to wear boxers at home. Some have replaced the briefs with this since it is more comfortable to wear even when going out. Fashion designers have also come up with a similar collection for women that can be used in the bedroom and for those who want to take it outdoors.

Those who want to try something new can visit the favorite retail outlet and try something new. If the store doesn’t have it, perhaps the right sleepwear can be found there.

People should remember that there is no right or wrong answer when it comes to making a fashion statement. After all, this is an expression of one’s individuality and if others like it, then that person started a trend.

Capri Rose is a freelance fashion writer and former fashion editor based in New York and London and now designs chic, sophisticated pajamas and sleepwear in modern and retro prints. Check them out at http://www.caprirose.com

http://www.rachel.in/article-details.asp?ArtID=235

A Hot New Hairstyle for 2007

If you’re looking for a hot new hairstyle with which you can ring in the new year, we’ve got a few that might be of interest to you.

A ‘bob’ haircut with bangs is very reminiscent of Catherine Zeta Jones in “Chicago”. A bob is traditionally a cut that is about chin length along the sides and cut a little shorter in the back in order to add a little bounce. You can go with really short bangs, very much like Betty Paige or leave them longer to resemble Diane Keaton’s hair in Manhattan. If your hair has a natural tendency for curls, bobs aren’t a good idea as your hair will take on a triangular shape.

Long straight hair with a side part is also a great look for the New Year and the new you. This particular style looks best if your hair is shoulder length or longer and straight. The bangs are cut on an angle allowing a deep side part. You should consider Ann Margaret during the height of her popularity and style. Paris Hilton is another celebrity that wears this style well.

You could also opt for an asymmetrical 80’s style cut with one side shorter than the other. This was all the rage in the height of its day and seems to be making a comeback of sorts. Precisions cuts such as this work best with hair that is a solid color.

Another great hairstyle to start the coming year off right is the zig zag part. This particular hairstyle is particularly flattering to women who have low foreheads. While this look seemed to be at its height of fashion a couple of years back, it is still quite popular and can be spotted on celebrities such as Heather Locklear.

The Pixie cut is one that seems to continue making the rounds in and out of fashion news. For 2007 it seems this cut will definitely be in. First made popular in Rosemary’s Baby when worn by Mia Farrow, this cut has remained somewhat popular ever since. While it experiences times where it is more popular than others. It has become a recent hit, as it is a popular hairstyle worn by contestants on a popular model search show called “America’s Next Top Model”.

When it comes to color, there are many shades from which to choose and platinum seems to be a favorite among celebrities. Of course, this is an extremely difficult color to maintain for any length of time and is very hard on your hair as a result.

Another popular trend among certain crowds are the rather ostentatious purples and burgundy red colors of the early 90’s. The color of a glass of red wine is a good indication of this particular color.

If you have dyed your hair black you should consider the fact that the bluish shades of black are not quite the height of fashion they once may have been and softening those tones with gold or red highlights adds warmth which is a popular trend for the upcoming year.

Rob Buenaventura invites you to check out HairstyleAccess.com. He provides a website on hairstyle ideas and the latest hair trends. Find out why medium hairstyles will be the popular hairstyle in 2007.

http://www.rachel.in/article-details.asp?ArtID=236

Why You Should Wear A Corset

The very first reason to wear a corset is because corsets look HOT! They are just one of the sexiest fashion items available, hands down.

Oh – you want details? More reasons?
Corsets will make you appear thinner, instantly. It’s true. Authentic corsets are designed to reduce your waistline, and flatten your stomach just by putting the corset on. An inexpensive corset with plastic boning will do this to a lesser extent, but the boning will not hold up to very much pressure, and the eyelets will pull out (as opposed to the steel boning of a real corset, and the grommets which are used instead of eyelets, and are much stronger). The structure of a corset will put pressure on your waist which will push the skin and flesh up (and down) and away from the waist making you lose inches in a matter of minutes. You can even “train” your waist to be even smaller by wearing a corset on a regular basis (called “waist training” or “tight-lacing”). Your internal organs may shift a bit while adjusting to the pressure placed on your waistline, but this is not harmful (as was previously thought by physicians of earlier times). Women, especially, are anatomically designed to allow their internal organs to shift safely. Our bodies do this naturally when we are pregnant. This does not mean you should wear a corset that is causing pain or serious discomfort, because if it does not fit well it can cause harm. A well fitted, properly adjusted corset will not cause pain, discomfort or shortness of breath.

Corsets feel good. Like a hug, or an embrace. Many people find comfort in the feeling of wearing a snug-fitting garment such as a corset, or even a girdle. Men and women have been wearing “support garments” for centuries – and not all just because they make them look better. We like the feel as well as the function. Corsets make us feel good.

Corsets can help you lose weight. Wearing a corset puts pressure on your stomach as well as your waistline. One of the reasons people lose weight when they have gastric bypass surgery is because their stomach is made smaller, so they feel full much more quickly. A corset will produce a similar effect by putting pressure on the stomach, causing us to feel full much more quickly. Food may also digest more slowly, keeping us from wanting to eat again for a longer period of time. Although a corset may not be the “magic diet pill” you’ve been searching for, it may help you along your weight-loss journey. (Always consult a physician before using a corset for medical purposes).

Corsets are great back support. I am often approached by people who have back problems who need a support brace. The medical “corsets” that are available are ugly, bulky and not custom fitted. They are made of thick, scratchy materials, and adjusted by Velcro straps. They do not work well under clothing. Authentic corsets can be custom fitted, made of lighter-weight fabrics, and will create a beautiful silhouette while giving you the back support you want or need. (Always consult your physician before ordering a corset for medical purposes).

Corsets will improve your posture. Just try slouching in a well fitted corset! The boning will hold you upright, and may poke into you if you are bent over. The pressure on your tummy will support your body and lift your upper chest. (Try it – pull in your stomach muscles and lift your chest pretending you have a corset on – do you feel your upper body fall into alignment?) Remember: put your stockings and shoes on before putting your corset on!

Corsets are SEXY! So, now the really fun part… the sex appeal. Imagine yourself or your partner surprised one evening with candle light, soft music, subtly fragrant flowers… walking into the room slowly … high heels, seamed stockings held up by strappy garters which are attached to a form fitting long-line corset nipped in at the waist… snugly laced all the way up the back… soft, delicious cleavage spilling over the top edge of the corset… posture-perfect form smiling and breathing heavily…. Well – you get the picture! What could be sexier??

And besides, who really needs another good reason to look and feel good? Corsets from Corset Connection are fun, exciting, sexy and are offered in styles ideal for any figure. They have been around for centuries, and will remain a fashion statement for many years to come.

http://www.rachel.in/article-details.asp?ArtID=237

Why You Should Wear A Corset

The very first reason to wear a corset is because corsets look HOT! They are just one of the sexiest fashion items available, hands down.

Oh – you want details? More reasons?
Corsets will make you appear thinner, instantly. It’s true. Authentic corsets are designed to reduce your waistline, and flatten your stomach just by putting the corset on. An inexpensive corset with plastic boning will do this to a lesser extent, but the boning will not hold up to very much pressure, and the eyelets will pull out (as opposed to the steel boning of a real corset, and the grommets which are used instead of eyelets, and are much stronger). The structure of a corset will put pressure on your waist which will push the skin and flesh up (and down) and away from the waist making you lose inches in a matter of minutes. You can even “train” your waist to be even smaller by wearing a corset on a regular basis (called “waist training” or “tight-lacing”). Your internal organs may shift a bit while adjusting to the pressure placed on your waistline, but this is not harmful (as was previously thought by physicians of earlier times). Women, especially, are anatomically designed to allow their internal organs to shift safely. Our bodies do this naturally when we are pregnant. This does not mean you should wear a corset that is causing pain or serious discomfort, because if it does not fit well it can cause harm. A well fitted, properly adjusted corset will not cause pain, discomfort or shortness of breath.

Corsets feel good. Like a hug, or an embrace. Many people find comfort in the feeling of wearing a snug-fitting garment such as a corset, or even a girdle. Men and women have been wearing “support garments” for centuries – and not all just because they make them look better. We like the feel as well as the function. Corsets make us feel good.

Corsets can help you lose weight. Wearing a corset puts pressure on your stomach as well as your waistline. One of the reasons people lose weight when they have gastric bypass surgery is because their stomach is made smaller, so they feel full much more quickly. A corset will produce a similar effect by putting pressure on the stomach, causing us to feel full much more quickly. Food may also digest more slowly, keeping us from wanting to eat again for a longer period of time. Although a corset may not be the “magic diet pill” you’ve been searching for, it may help you along your weight-loss journey. (Always consult a physician before using a corset for medical purposes).

Corsets are great back support. I am often approached by people who have back problems who need a support brace. The medical “corsets” that are available are ugly, bulky and not custom fitted. They are made of thick, scratchy materials, and adjusted by Velcro straps. They do not work well under clothing. Authentic corsets can be custom fitted, made of lighter-weight fabrics, and will create a beautiful silhouette while giving you the back support you want or need. (Always consult your physician before ordering a corset for medical purposes).

Corsets will improve your posture. Just try slouching in a well fitted corset! The boning will hold you upright, and may poke into you if you are bent over. The pressure on your tummy will support your body and lift your upper chest. (Try it – pull in your stomach muscles and lift your chest pretending you have a corset on – do you feel your upper body fall into alignment?) Remember: put your stockings and shoes on before putting your corset on!

Corsets are SEXY! So, now the really fun part… the sex appeal. Imagine yourself or your partner surprised one evening with candle light, soft music, subtly fragrant flowers… walking into the room slowly … high heels, seamed stockings held up by strappy garters which are attached to a form fitting long-line corset nipped in at the waist… snugly laced all the way up the back… soft, delicious cleavage spilling over the top edge of the corset… posture-perfect form smiling and breathing heavily…. Well – you get the picture! What could be sexier??

And besides, who really needs another good reason to look and feel good? Corsets from Corset Connection are fun, exciting, sexy and are offered in styles ideal for any figure. They have been around for centuries, and will remain a fashion statement for many years to come.

http://www.rachel.in/article-details.asp?ArtID=237

Friday, June 1, 2007

Whole Entity Of Beauty - Speaks Volumes From The Clothes You Wear

The whole entity of beauty is about what you wear, for example, remove every woman on this earths clothing leaving her naked - and what do you get, millions of replicas of the same thing, okay there will be different shapes and sizes I agree, but the goods are still the same - so the point here is - it is how you package the wares that counts.

The whole entity of beauty does not end with a facial scrub or a makeover - it is a package which denotes your true inner beauty through the clothes you wear. The whole entity of beauty (clothes) can tell a story about your personality just by your own personal choice in style and color.

Bedroom attire for the female entity of beauty may be that of lace frilly knickers (lingerie). Lace is a wonderful way that a woman can inject her femininity to protrude. However not every woman is the same - as we all differ in taste - especially when trying to please the opposite sex in the bedroom. Some women just love to show their whole entity of beauty by wearing suspenders and up the bum thong knickers behind closed doors, and hey what do know ladies - the men love this too. You face no problem in pleasing your partner - if you include lace underwear to be part of any romantic antics that takes place in the room above. So remember ladies when the facial scrub comes off - then on with the frillies.

Ladies underwear i.e. frilly lace knickers and suspenders come in many designs from simple and plain - to knickers and bras that does not leave much to the imagination. Women`s magazines are a fabulous way to find useful tips on what the female species sees as the whole entity of beauty. Beauty data included in most ladies glossy brochures are certainly a fine way to keep up with the latest news in what trendy fashion gear is gracing the catwalk. Magazine advice is another good way to catch up on what is the new brand of cosmetics that women are raving about.

Once the facial is over and those vibrant tresses flow after leaving the hair drier down, then take heed of the transformation in the mirror - when that chiffon dress slips over the shoulders. Remember at this point the finest of exquisite jewelry will always make an outfit even more alluring.

If you are out on a date and are a little shy when it comes to making conversation, then why not let your clothes do the talking. Believe you me when I say that your outfit will speak volumes about you (excuse the pun) so you can either tone it up or tone it down.

Essential Glamour advice for you.

http://www.rachel.in/article-details.asp?ArtID=239