Wednesday, October 3, 2007

Wearing the Right Golf Apparel

Golf is a great sport. It is very challenging. A golf enthusiast will constantly strive to do better in his or her game. Improving on golf will of course require the aid of the essential golf equipment and the comforts brought by the right golf apparel.

Never underestimate the role of correct golf apparel in a good game. There will be lots of walking involved in playing golf and you will do this under the sun. As such, it is important that you stay comfortable throughout. Finding the right golf apparel therefore is very crucial.

It is easy to find golf apparels in the market. You can find such golf apparels in almost every sports shop. There are also specialty stores for sports gear. Some retail shops and department stores even have their own sports sections where you can easily access golf apparels.

1. Find the Right Fit

People who are fortunate enough to be born with nice bodies can easily get golf apparels in the right fit. More often than not, they can wear the ones displayed with the mannequin models. However, if you do not have the same case, then it is crucial that you be cautious of the sizes and styles of the golf apparel you buy.

Be sure that the clothes you get are in your size. Fit them first before purchasing them. If you can freely move with the apparel then it is a right fit to you. If you did not find a golf apparel that fits your measurement, then it is best to buy the one that is one size larger than your measurement and have it altered.

2. Choose according to Your Taste

There are many choices when it comes to golf apparels. Many stores for sporting goods can give you wide selection for your golf apparel. Thus, it is best to browse through the different stores and pick the item that best suits your taste and sense of fashion. You must be comfortable enough to the item that you will wear. For men, the basic golf apparel is a combination of a nice golf shirt with comfortable golf pants. Women can choose to wear golf skirts or pants with their golf shirts.

3. The Right Golf Shirt

The best top to wear when you play your game is the golf shirt. This shirt is usually made of cotton to ensure comfort in the course, although some can be made of different materials. The golf shirt is collared, T-shaped and has slits on the bottom sides. Some golf shirts provide an extra pocket. You can pick among the different brand names for your golf shirt. There are also all sorts of color to choose from.

Men and women need to find the right golf tee for playing. Get the measurement of your chest and shoulder area to ensure that you get the right size. Make sure that the shoulder seams of the shirt falls squarely to the shoulder joints. Be sure to fit the golf shirts too. Try moving your arms around as you do the fitting. You need room for mobility. However, buying a loose shirt will also have its disadvantages. A proper fit should be aimed for.

4. The Right Golf Pants

You must know your waist and hip measurements when buying your golf pants or skirts. Keep in mind that the fit is a crucial factor. The length of the pants should also fit right. It should be made of materials that will allow easy bending for the legs. It must not be tight-fitting.

5. The Right Golf Shoes

There is a lot of walking involved in the golf game. Thus you need the right golf shoes to provide the support needed by the feet. It is very crucial that you know the right size that fits your feet. Be sure also that your choice of golf shoe support the type of arch in your feet. This way the golf shoes can give you the maximum comfort as you walk.


http://EzineArticles.com/?expert=Nathalie_Fiset

Women's Basketball Buzz

Five, four, three, two, one Women’s Basketball is at its highest level worldwide. After years of struggle with audiences and respect of doubters now the sport can look back and laugh. Starting in the USA women’s basketball started just as the sport of baseball. Women played basketball in dresses and skirts to cover up their body. Women back many years ago were subsided to be a mother and work at home while the husband provided for the family. Basketball was not

Basketball leaders who helped open the doors for women’s basketball in the USA such as Teresa Edwards, Cheryl Miller, Cynthia Cooper and Jennifer Azzi. There are many reasons why women’s basketball has grown in the last decade. Exposure such as the summer Olympics, professional basketball leagues like ABL, NWBL, WNBA, semi professional leagues and women’s college basketball. The audiences have grown for women’s basketball and even being broadcasted on televisions worldwide. The fan base is tremendous, from NBA player’s support, worldwide women’s support, young girls and men in general.

Women basketball players from the USA are heading to Europe more and more each year to play in European Championships and competitions. In the past, this was open to only a few standout players who had previous professional experience or had been to the Olympics. Now, young players from Europe have more opportunities than ever to play basketball in US universities and colleges. Most competitions in European countries are not as big as top leagues such as the French, Spanish, Italian and Russian like leagues. Therefore, young players have the chance to receive a high quality education and have more exposure in the USA.

It is proven that Women’s Basketball is at its highest ever and only will go up. Many leagues have come and gone but hopefully the Nationals Women’s Basketball Association (WNBA) basketball league will prevail due to the support of the National Basketball Association (NBA). With the respect of basketball leagues there are many women’s basketball resources online and apparel for the support of the game. Top websites such as Women’s Basketball Online, Women’s Basketball Buzz (http://www.wbbuzz.com), basketball blogs and more.

Sylita Thomas is a reporter and senior writer for Women’s Basketball Buzz which is a leading source of womens basketball news, basketball forums, basketball gossip and more. Join the website to view updated news everyday!


http://EzineArticles.com/?expert=Sylita_Thomas

Monday, October 1, 2007

Tshirts Becoming Hot in India

The Cool 'n' Trendy T-shirts becoming hot in India Wearing Tees: It is all about your personality and attitude

T-shirts are those simple, comfy cotton casuals, an influence of the West, which blends easily with Indian style of dressing. T-shirt, if the funny name makes you wonder, here is the history. The name apparently is credited to its simple design. Indian Tennis player Sania Mirza wears T-shirt bearing the words like "Well-behaved women rarely make history", "Attitude Unlimited" and many more. Today she is facing a tough time in answering the questions from the media related to skin tight T-shirt she wears. Indeed a hot issue of cool T-shirt!

Everyone believes that what you dress or wear says a lot about your personality. It displays your character and behavior. Sometimes T-shirts gives a perfect attitude of a person when displaying some slogans or logos and it also displays the community or religion you belong to or association / group associated with it, hence it leads to intelligent conversation or displays what you want to speak about. That means it convey your messages in the form of slogan or logo and ultimately your attitude!

Normally, teens prefer short sleeves T-shirt with attitude slogans. Many young people prefers T-shirts with attitude slogans like "God bless everyone"," Bad attitude", "I am on summer holiday", " Flower Friend", , "I have an attitude!", etc. If you care about the animals show it with "Animal's friend", if you care about environment wear T-shirt with slogans like "Think Green", "Protect Earth from Pollution" and the possibility of playing around with words, designing and wearing it on you is immense. And all it depends on what you want to show and what you are wearing that ultimately describe your attitude.

T-shirts are most preferred and acceptable in Indian market In India, earlier, T-shirts were preferred by children and teens only, but now a days people of all age-groups wears T-shirts. Generally old age people prefer mostly collared T-shirts with branded names. Kids buy T-shirts of styles Pokemon and Spiderman and with many cartoon themes.

Recently, T-shirts with plain colors like white, bottle green, emerald green, kelly green, sky blue, navy, orange, royal blue, sunflower, heather, ash, olive, khaki, deep navy, navy, aqua etc are preferred in office or with the corporate logo or slogans. Today, a new corporate trend of dressing observed in India, especially in the information technology industry where you can come with a blazer or sports jacket and attend a meeting wearing T-shirt too.

Ladies are also wearing T-shirts in corporate houses with contrasting bound neck band and cuffs, short sleeve T-shirts. Even many offices are also favoring Western wear including corporate T-shirts. Indian fashion trends are going to West now a days.

Shopping malls have been growing in India like mushrooms and selling branded T-shirts and clothes to youngsters. In India most ladies are wearing T-shirts, Indian women are giving up their traditional wears like saris, salwar kameez and pajamas and replacing these with western wear, like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing is like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing are more convenient, especially when office hours or while traveling. Along with a short T-shirt women are used to wear low-cut pants/jeans with a tight belt is a hot and new trend in India.

Demand: trendy and flourishing T-shirt market of India A peep inside casual wear stores here suggests that T-shirts have a presence that cannot be ignored and also have an ally even among the not-so-fashion-conscious people here.

A splash of colours, a few funky words do a mighty bit towards endearing them to any crowd, young or old. T-shirts now serve as the easiest canvass for a piece of art ranging from a Superman to political slogans. The scope of playing around with words and wearing it on you is tremendous.

There is availability of the standard, fashionable and designable distinctive varieties of T-shirts in the Indian market. There is significantly more demand of embroidery, Jewellery and custom designed T-shirts too.

The current trends of T-shirts also include flocking T-shirts where "Flocking" - is a process by which vat-dyed fibers are tied to the fabric with a heat transfer process, and are becoming demanding more and more. These T-shirt are distinctive in terms of fit, feel and styling. There are many T-shirts manufacturers are manufacturing light weight T-shirts to satisfy the needs of the light weight T-shirts consumers.

In addition to manufacturers many designers have geared up their styles of making T-shirts in the form of arts like jewelled designed T-shirts, crystal designed T-shirts, embodied T-shirts, and Digital Jewelled designed T-shirts etc. Recently, National Institute of Fashion Technology graduate Mr. Shantanu of Kolkata (India) designed jewelled T-shirts with the theme of God Kirshna's character. These kind of Jewelled and embroiled T-shirts are hot in metro cities of India. This fashion trends are affecting more and more to the young and the trendy people. Digitally printed jewelled T-shirts bearing opulent Mughal theme with attitude slogans are still popular among youths.

Currently, In India, fashion is considered as a serious business and the market demand will be booming. Tight T-shirt with mini skirts or jeans pants is hot trend in Indian youngsters. Most of young ladies are accepting to be an ultra-sexy by wearing mini skirts with tight and short T-shirts or feminine long skirts with off shouldered sexy T-shirts. India experiences the West, that's the big trend. The slim fit, fluorescent and fast color T-shirts were sold out more during this Diwali.

The branding game In India T-shirts industries have raised by 27 percent followed by blouses/shirts and trousers. Recent market report survey says this segment of clothing in India accounts for 4.22 per cent of the Indian apparel market with sales of Rs. 2,419 crores, this includes T-shirts for women and have become trendy.

According to KSA Techno Park, Nike is the market leader, followed by Reebok in three of the income segments, except for Adidas in the Rs. 15,000 to Rs. 25,000 income segment, and Nike has an 8.3 percent share.

The income analysis of women explains that Reebok is the top women's "active wear" T-shirt in the lower income segment, Nike in the middle income segment and Adidas leads the highest income bracket.

Duke is the most popular brand in clothing of the lowest income segment of consumers; it is second in the next higher income slab to Lee and third in the Rs. 50,001 to Rs. 1 lakh income group. The top five in the highest income group is considered Wills Sports followed by Lacoste, Allen Solly, Lee and Classic Polo in order-wise.

Benetton is the second most popular brand in the segment of income of Rs. 50,001 to Rs. 1 lakh and has received fifth rank in the Rs. 15,000 to Rs. 25,000 segment. In the lowest income bracket Peter England is among the top five favorites and Crocodile gets similar approval in the Rs. 25,000 to Rs. 50,000 income segment. In the next higher income segment, Allen Solly and ColorPlus are considering. The report says, there are two sub-categories in T-shirts market, one is active wear and second is casual wear. Generally, people are likely to wear active wear brands for their morning jogging or routine work while the casual T-shirts used for the purpose of informal clothing. Active wear clothing tends to have a high recall because of many international brands have become more or less generic with active wear.

The future of T-shirt Industry in India

Movies, film stars and celebrities play an important role in suggesting the youths to wear stylish T-shirts. Sometimes people become aware of a new collection only after the film stars or celebrities wear them in movies. Film stars make a fashion statement by wearing their words on T-shirt, while other celebrities make their statements a bit in a different way or in their choosy styles. Even Sushmita Sen's sari-look in 'Main Hoon Na' movie liked by people but personally she prefers to wear jeans and a T-shirt.

T-shirts are also increasingly being used in Indian corporate houses to motivate employees, to build brand loyalty in the market as well as to display the company's attitude by displaying its motto or slogan in front of stakeholders. Today in major corporate houses promotional T-shirts became very popular as corporate gifts and more and more corporate or promotional T-shirts are demanding in the market, manufacturers are also manufacturing best quality designer-type pieces with buyers' logos, institutional advertising, slogans and emblems on T-shirts as well as for the end users. During the last cricket world cup, one of the Net portals sold some 60,000 promotional T-shirts in 60 days.

After WTO textile quotas were removed in January, traders of T-shirts in India observed export demand growth by 25 percent in the first quarter of this year in against the same period of 2004.

The export of ladies' blouses is up 26% to 29 million euros, jerseys and pullovers are up 12%, and men's T-shirts are up 37%. The collective export of blouses, skirts and T-shirts were about Rs 9,000 crore last year. The India's accomplishment has been amazing in four categories (as below) which had been eliminated by quota and it has been capable to maximize the use of quota levels, these cover T-shirts (Cat-4), ladies blouse (Cat-7), gents shirts (Cat-8) and ladies dresses (Cat-26). Amid the above categories, T-shirts has a bigger share in the top 10 categories trapping around 8.2 per cent of the total MFA imports of EU.

To satisfy the increased demand and seize market opportunities, many manufacturers and traders are adding new production lines and even building new factories. Many companies are improving their technology too. Main production centers of T-shirts in India are Tirupur, Mumbai, Kolkata, Delhi and Ludhiana.

Recently Tetriberica, a Portugal based apparel manufacturing company has opened an India office at Tirupur with the aim of providing sportswear and T-shirts in Indian market, and many international companies are looking towards the growth by targeting the Indian market. A new production unit in Gujarat has been establishing by T.T. Ltd for T-shirt manufacturing. Pytex Hosiery Mills is also constructing a new factory in Haryana to increase its production capacity. And many Indian T-shirt manufacturers are improving their production facilities and developing their capability among the challenge of stiff competition passed on by the lifting of quotas.

Selections of Tees on latest trends give you a superior look

Wearing a T-shirt of your choice gives your looks more attractive but what type of T-shirt you select gives your looks better than others. Your personality depends on the selection of right type of T-shirts like size differences, fabric, color, printing process etc and depends on the latest trends too. Selections of Tees on latest trends give you a better look and enhance your personality.

Selection of Fabric

T-shirts can be made from many materials and fabric decides many features about a T-shirt, such as how well a T-shirt will give its shape after wearing and washing. And it also depends for what purpose T-shirts you are going to wear, i.e. the selection of soft and flexible or durable heavy fabric or non- shrinkable material like polyester/cotton blends, selection of fiber contents etc. Select the fabric of T-shirt or its material according to your purpose.

Colour and Design and Garment distortion

Different brands provide different color choices and designs. To avoid color fading, choose appropriate and long lasting color shade T-shirts to your wearing purpose. Over and over again a brand new T-shirt leaves the washer and dryer in an unsatisfactory condition. All T-shirts will shrink to some extent when they are first washed. Shrinking is become more problem while it shrinking continually by washing. To avoid this problem select cotton polyester blend T-shirts, this will shrink less.

Differences of sizes

The selection of T-shirts is depends on the size of that T-shirt you wear and ultimately it affects on your personality. Sizing varies vividly from brand to brand. Not only does the general size change drastically, but the length and width proportions differ as well. Your figure and style will decide what brand will give you the right fit. Check out sizing of T-shirts. Pilling

On the surface of the garment sometimes pilling is appeared. To reduce this, purchase no-pill or low-pill materialized T-shirt. Neckband

The neckband should choose a knit to stretch over the head, then reshape in its original. A firm knit ribbing is often utilized. A nylon blend ribbing provides added reinforcement. Care Tags

Most T-shirts are generally provided with care label, with suggestion to required garment care. Some T-shirts can be cleaned in hot or warm water and tumble dried; others may need more extraordinary care such as machine washing in cold water and line drying or lying flat to dry. T-shirts with transfer prints and decorated, generally require special care, such as turning the T-shirt wrong side out before laundering. Keep in mind to maintain garment appearance; you should have to follow care recommendations. Latest trend

And at the last but not the least purchase T-shirts to suits your mood , the purpose of wearing and the latest trends of designs, color combination etc in the market.

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http://EzineArticles.com/?expert=Gaurav_Doshi

Golf Shirts

In golf, apparel is always a big factor. And although you can wear any shirt while playing your game, it is advisable to wear a shirt specifically designed for playing golf. There are golf shirts available made of materials especially designed for playing golf.

Basically, a golf shirt is a T-shaped shirt with collar, with a slit below the collar, two to three buttons down the slit. Both sides of the shirt bottom also have slits. This golf shirt may also have an optional pocket. You’ll usually find these shirts made of cotton.

Golf shirts are available at any golf apparel dealer or any golf merchandise dealer; most of them offer golf shirts of different materials, colors, styles, and sizes. Golf shirts are also available by different brand names; various manufacturers and manufacturing areas like China, India, UK, U.S., Malaysia, and many others are investing in golf shirts for men and women.

If you want a personalized golf shirt, you can avail yourself of embroidered or woven shirts in novelty and apparel shops specializing in personalized golf shirts. You can have your shirt designed with an embroidered name, club logo, etc.

Tips to Find the Best Golf Shirt for You

If you’re new at golfing, you might just want to complement your golfing gear and equipment with the right golf apparel – and that includes a golf shirt. Finding the right golf shirt will require a little research, too, just like your equipment and gear.

Be sure to find out what among the many golf shirts available best suit you. Consider your body chemistry. Are you the person who perspires easily? What colors do you feel comfortable in? Ask your apparel shops about what type of material and styles will best suit a specific body type and body chemistry. Also, try on as many shirts as possible before deciding which styles suit you best. Make sure you are comfortable and that the shirt won’t affect your swings during the game.

Information on the Internet and golf apparel magazines will help you decide what kind of shirt you need. These sources mostly offer information about a shirt’s material, style, design, color, etc. Information on brands and their quality is also available.

Golf Shirts provides detailed information on Golf Shirts, Custom Golf Shirts, Embroidered Golf Shirts, Discount Golf Shirts and more. Golf Shirts is affiliated with Custom Golf Carts.


http://EzineArticles.com/?expert=Seth_Miller

T-Shirt Design

The Call of the Tee

Quantum Dave takes up the Split the Atom T-shirt design challenge (with mixed results)

Design your own t shirts. That was the task set me by the good people at Split the Atom. Right, I thought, no problem. I whipped out a pen, grabbed a blank sheet of paper and stared at it for approximately six hours before deciding it's probably more difficult to design your own tees than I'd first expected.

My first problem was choosing men's or women's t-shirts. It was very difficult to decide whether I'd be better at either. Dear reader, I am a man, so therefore one would imagine that my designer effort should be aimed squarely at the men's market, no? Well apparently not, because, when you think about it, I probably spend more of my time staring at women's tops than men's. So my knowledge might actually be greater about the female of the species.

In the end, having spent an hour debating, I decided that my design should be comic and for both sexes. I can be funny, I thought. I can be comic. In a competition to design your own t-shirts the one most likely to win is the one that sticks in the memory. So comic it is.
Will It Work on a Tee?

Back to the paper again, and this time sketches were forming. I came up with the, frankly inspired, idea of writing 'do not touch' in Braille. This left me with a smug feeling inside until I realised two problems.

Firstly the stencil wouldn't be raised on a t-shirt so you couldn't read it unless you could see it.

Secondly, only the blind and the trained can read Braille, so the joke would be lost on all but the tiniest minority of the population. (And the blind would hardly be groping chests on the off chance they had Braille printed on them.)

I tested this theory out on a friend by showing him the design. He scratched his chin, nodded sagely, before revealing that he had absolutely no idea what I was up to and was it some sort of constellation?

Back to the pen again. This time I tried 'This is not here'. Iconographic, certainly, but done before. The design your own tee shirts challenge was clearly going to take longer than a day. So I slept on it.

Waking early I was shot by a bolt of inspiration. What if the motif on my tee shirt was a picture of, well, a famous t-shirt. How about a small screen-print showing a tee shirt with 'Frankie Says Relax' On It?

Again I showed my friend. This time he was infinitely more decisive.
Printed Tees Require Inspiration & Originality

"That's the worst idea I've ever seen. It's like you can't find or afford a real Frankie tee."

He had a point.

I then came up with a number of graphic squiggles, and rejected the lot of them before deciding I would probably never design a good tee shirt.

"You could win this tshirts design thingy," my friend said later.

I was confused. He'd rejected all of my ideas out of hand. They were lame. I hadn't even thought about transferring them to digital format yet.

He said, 'Well, on reflection, I suppose this constellation motif is quite fetching.'

"It's not a…. really?"

"I'd buy it. It's nice and simple - cosmic, even."

Which just goes to show: there's an audience for anything and everything - even if the artist's intention has nowt to do with it.




http://www.splittheatom.com/resources/articles/t-shirt-design.asp

Saturday, September 29, 2007

Types and styles of prom dresses - Terms and definitions

Are you bewildered when it comes to shopping for prom dresses? With all the types of formal gowns and dresses available, there are also many terms that describe the length, design, neckline, and style of a prom dress. You might feel overwhelmed when speaking with a sales clerk at a formal wear shop or even while shopping online for prom dresses. Below we've put together some helpful terms and definitions to help you be an informed shopper for prom dresses and other prom-related items of women's interests.

Prom Dress Styles

Some of the prom dress styles you might see include the ball gown, A-line (princess), sheath, lace-covered, high-low, baby doll, chiffon, one-shoulder, empire, golden glamour, modest, and halter.

Ballroom Gowns and A-Line Prom Dresses

A ballroom gown has a very large skirt that billows out from the waist to the mid-calf or ankles. It might have a fitted waist and top or a corset type top. The A-line or princess dress flares out to the hemline and is narrow near the waist. It forms an "a" shape as it fits to your body from top to bottom.

High-Low, Lace-Covered, and Chiffon Prom Dresses

The high-low dress zigzags vertically at the hemline so it is short in some spots and long in others. The sheath prom dress is one that clings to the body and hides nothing concerning your figure. The lace-covered dress can be a satin or satin-like material underneath with lace as a top layer. Chiffon dresses look similar to a fancy night robe worn by the women of Rome or Greece. With a high empire waist, the dress is long and flows from the hips down to the ankles. It is great for almost any figure.

Baby Doll, One-Shoulder, and Sleeveless Gowns

The baby doll prom dress is typically very short and cute. It usually fits at the top and flows at the bottom with a high waistline in between. Baby doll dresses usually come with a tied ribbon or belt around the stomach area to give the "baby dress" look. One-shoulder prom dresses have only one shoulder strap, of course, with the other side being sleeveless. These are usually long and elegant gowns. There are also completely strapless formal gowns and prom dresses. These can be worn with or without a jacket or wrap.

Halter, Golden Glamour, and Modest Prom Dresses

The halter prom dress looks similar to a halter top at the sleeves and then flows toward the knees. It is usually no longer than just below the knees and may look similar to a high-low dress at the hemline. The golden glamour dress is usually shiny gold to appear like "Hollywood" style apparel. The modest prom dress is beautiful, simple, and modest. It covers everything while still giving the wearer a touch of glamour and elegance.

Types of Sleeves

Cap sleeves are short and cover only the upper arms and shoulders. Juliet sleeves are puffy at the shoulders and taper all the way to the wrist. Some sleeves start below the shoulders or appear to "hang off" the shoulders. Also, spaghetti straps are thin straps with no sleeves.

Necklines

Necklines are also important when choosing a prom dress. The empire neckline scoops out and then connects with a very high waistline. A sweetheart neckline looks like the top of a heart. A jewel neckline is simple and round, located just above the collarbone. The boat neckline (Bandeau) comes around to each collarbone, similar to a sailor's suit.

Other Prom Terms to Know

There are also handbags, or small purses, and clutches that can match your prom dress. Clutches are small hand-held bags with no straps. Shawls and wraps are not jackets but fit around your shoulders loosely. You can wear them when outdoors during cold weather and easily remove them for dancing. A tiara is a princess-type hairpiece than can be worn with your hair up or down. There are elbow gloves and wrist gloves. Elbow gloves reach to your elbow, covering the bottom part of your arm while wrist gloves only cover the hands.

Before shopping for a prom dress, know what styles and accessories you are looking for so you can save time. Also, go online to view all the different styles available. You can even find great deals online on prom dresses by designers such as Mori Lee, Jovani, Clarisse, Niteline, Dave and Johny, Paris, Riva and Alyce Designs. There are often beautiful dresses online for the prom, homecoming, and other formal events that a local formal wear shop might not offer.


http://www.fibre2fashion.com/industry-article/2/192/types-and-styles-of-prom-dresses1.asp

Girly t-shirt styles still booming fashions

For more than a decade now, women have been steering clear of baggy unisex T shirts, going in for more figure-flattering looks and asking garment makers to custom-cut styles especially for the female form. As a design/ printer in the shirt merchandising industry, I've noticed wholesalers' new season catalog covers showing more and more 'girl power'. Baby doll tops, cap sleeve tees, spaghetti strap tanks and boy beaters are among the slew of new ladies' junior style offerings challenging the basic boxy tee shirt.

Just as my mom and pop survived the advent of the mini skirt without too much damage to their relationships with their daughters, in the same way, I too am now wading through the new fashion currents (especially as they affect my own daughter!) In our home, as in our cottage industry, our family values and notions of modesty in dress keep open for us a dialog with the fashion culture. Style and taste are generous enough tents pitched in this dialog so while others will doubtless differ, what follows is one of my own concerns.

This might surprise you, but even as a designer who wants to maximize profits making top-notch ladies-wear, there are certain styles I can't promote and won't place in my ladies wear line. It has always seemed to me there is a fine but necessary line to draw between "sexy" and "racy". A little of the former is good for self-esteem, and healthy body image; the latter seems to me only to be reveling in over-exposure. Some styles just show too much skin--though very often sizing up larger can compensate for those who, like me, prefer a look that yields a tad more coverage without losing the appeal of the more contoured fit that's already tailored into the style of the shirt.

Accordingly, I want the spaghetti strap styles that I print on to come up high and I think the print just plain looks better at that level as well. The raglan cap sleeve tee ("baseball" style, yet thoroughly girly) is another one of my favorites. This style has a major body-area color with different, contrasting sleeve/crew neck colors. The sleeve holes are cut at a diagonal to the neck as opposed to straight up to the shoulder (sometimes called a "box-cut" sleeve). It's just very cute and flattering to the female form. Other ladies wear styles I consider to be classy are baby doll tops and needle-out tees (inside-out, with contrasting stitches on the seams). New styles seem to keep emerging which makes this market a really fun place for a designer of ladies wear to be.

When it comes to the graphics, elegant and classic is the goal. Prints should enhance the sense of presence already in the style of the garment and be decorative and designerly. I think the use of gold glitter and metallic shades on dark fabrics is simply the bombest and many designs of late incorporating metallic inks are for the most part, rather appealing and quite innovative. Uncluttered, clean- looking prints ooze with that elusive stylishness. A driving standard of graphic design is for the total visual presentation to be harmoniously honed to a single point, both visually and textually. You know this instinctively when you see it--it just grabs you.

I believe that slogans and text should be minimal and when used, confluent with the overall artistry. Cleverly humorous, zany statements are always a sure winner, as are upbeat, positive messages. However, to my way of thinking, in-your-face political messages, vulgar slogans, and shock-value sayings lacking all subtlety don't make the grade in quality fashion design. Sure, they're often funny, but isn't it past time for the text in tee shirt fashions to rise above the level of a readable fart?

Just as styles for ladies are becoming specialized and classier, so surely will their accompanying graphics--unquestionably, it's already happening. Recently I saw a girl in an off-white beater, no print at all on the front. High on the back, however, was a small but intricately crafted pair of filigree angel wings, in a beige print, very decorative, very feminine and somewhat tattoo- like. The text displaying the logo brand name was likewise small and unobtrusive. Bravo!--and more of the same, please!


http://www.fibre2fashion.com/industry-article/3/211/girly-tshirt-styles-still-booming-fashions1.asp