American Fork, UT (April 5, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women of all ages, has announced the launch of the Personal Shopper Program. This program solidifies a distribution channel for Shade Clothing to enter all fifty U.S. states, as well as creates an opportunity for women to benefit from wearing and selling Shade Clothing.
Women nationwide can become Shade Clothing personal shoppers and enjoy the benefits of being self-employed. By spreading the word about Shade Clothing, personal shoppers can make commission from their Shade Clothing sales. Women who order Shade Clothing through personal shoppers also receive a discount – ten percent off their first order and five percent for each subsequent order.
“The initial demand and popularity of Shade Clothing was overwhelming. Women loved Shade Clothing and wanted to share the shirts with their family and friends; the home party system was our first step in meeting the demand,” said Chelsea Rippy, CEO and founder of Shade Clothing. “As a mother of two, I wanted to create a channel that would give mothers like me the opportunity to work and provide a supplementary income.”
“Our customers are extremely passionate about the Shade product and have asked for an opportunity to get involved and help share the message,” said Char Garn, COO of Shade Clothing. “The Personal Shopper Program enables our customers to become successful salespeople because they are selling a product they truly believe in.”
Shade Clothing was the first apparel company to sell its line through the home party system. Shade Clothing can be purchased through personal shoppers, at home parties, online and in select retail locations. Visit www.shadeclothing.com to locate a personal shopper near you. Women interested in becoming personal shoppers can visit the Web site or e-mail personalshopper@shadeclothing.com.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. For more information, visit www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20060405_PersonalShopper.aspx
Friday, May 18, 2007
Shade Clothing Celebrates Its One-Year Anniversary,
Shade Clothing passes the one-year mark with $2.2 million in sales and
looks forward to continued growth in 2006
American Fork, UT, September 30, 2005—Shade Clothing, leading provider of hip, modest clothing for women of all ages, celebrated its one-year anniversary this month. The company marked the anniversary by announcing today that it sold $2.2. million in hip, modest undershirts during its first year of operation.
“I am so thrilled with Shade Clothing’s performance over the past year,” said Chelsea Rippy, founder and CEO of Shade Clothing. “It has been exciting to watch Shade grow from its very humble beginnings in my basement to a company with a dozen employees and 80 sales representatives nationwide. I look forward to keeping this momentum going as we move into2006.”
Shade Clothing’s plans for the upcoming year include: developing the sales representative program in all 50 states, increasing Shade’s retail store presence, introducing new products in the women’s spring and fall lines, expanding the newly introduced Girly Line and launching an entirely new product line.
Shade also plans to hire new employees at all levels in order to strengthen its internal organization. To that end, the company announced today that it has appointed Brad Harker as vice president of Shade Clothing. Harker comes to Shade Clothing with a strong entrepreneurial background and several years of experience building companies in the early stages of development. Prior to joining Shade, Harker was a partner with the Safestone Group, a recruiting and sales firm, which was sold in the fall of 2004. In his new role as VP of Shade Clothing, Harker’s immediate focus is to lead Shade into the next phase of growth, as well as strengthen the structure of internal operations.
“I am excited to join a company with such innovative products and such a promising future,” said Harker. “I feel confident that I can help the company further its success and take advantage of opportunities for continued growth.”
“Shade’s considerable success over the past year is attributable to the strength of our products and also the dedication of our team,” said Rippy. “To reach the goals we have set for ourselves we will need to hire new talent and get the best possible leaders on board. I know we’re taking an important step in that direction by hiring Brad Harker and he will certainly be a valuable addition to the Shade team.”
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of “essential” undershirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers strap camisoles, cap sleeve tees and baby tees in a variety of neutral, pastel and bright colors. Shirts can be purchased online at http://www.shadeclothing.com, through Shade home parties or at several retail locations throughout Utah. For more information visit http://www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20050930_ShadeAnniversaryRelease.aspx
looks forward to continued growth in 2006
American Fork, UT, September 30, 2005—Shade Clothing, leading provider of hip, modest clothing for women of all ages, celebrated its one-year anniversary this month. The company marked the anniversary by announcing today that it sold $2.2. million in hip, modest undershirts during its first year of operation.
“I am so thrilled with Shade Clothing’s performance over the past year,” said Chelsea Rippy, founder and CEO of Shade Clothing. “It has been exciting to watch Shade grow from its very humble beginnings in my basement to a company with a dozen employees and 80 sales representatives nationwide. I look forward to keeping this momentum going as we move into2006.”
Shade Clothing’s plans for the upcoming year include: developing the sales representative program in all 50 states, increasing Shade’s retail store presence, introducing new products in the women’s spring and fall lines, expanding the newly introduced Girly Line and launching an entirely new product line.
Shade also plans to hire new employees at all levels in order to strengthen its internal organization. To that end, the company announced today that it has appointed Brad Harker as vice president of Shade Clothing. Harker comes to Shade Clothing with a strong entrepreneurial background and several years of experience building companies in the early stages of development. Prior to joining Shade, Harker was a partner with the Safestone Group, a recruiting and sales firm, which was sold in the fall of 2004. In his new role as VP of Shade Clothing, Harker’s immediate focus is to lead Shade into the next phase of growth, as well as strengthen the structure of internal operations.
“I am excited to join a company with such innovative products and such a promising future,” said Harker. “I feel confident that I can help the company further its success and take advantage of opportunities for continued growth.”
“Shade’s considerable success over the past year is attributable to the strength of our products and also the dedication of our team,” said Rippy. “To reach the goals we have set for ourselves we will need to hire new talent and get the best possible leaders on board. I know we’re taking an important step in that direction by hiring Brad Harker and he will certainly be a valuable addition to the Shade team.”
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of “essential” undershirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers strap camisoles, cap sleeve tees and baby tees in a variety of neutral, pastel and bright colors. Shirts can be purchased online at http://www.shadeclothing.com, through Shade home parties or at several retail locations throughout Utah. For more information visit http://www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20050930_ShadeAnniversaryRelease.aspx
Shade Clothing Launches New “Girly Line,”
Shade Clothing expands its offerings to include a line of products designed specifically for girls age six through 12.
American Fork, UT, September 12, 2005—Shade Clothing, leading provider of hip, modest clothing for women of all ages, today announced the launch of its new “Girly Line,” designed to extend Shade’s innovative shirts and camisoles to a younger crowd. The line will target elementary and middle school-aged girls, offering them the same modest clothing options that have made Shade’s main product line a nationwide success.
The Girly Cami, the first product in the Girly Line, applies the same basic principles that have made Shade Clothing’s original line of “essential undershirts” a hit among women – extra length at the bottom, higher necklines, a comfortable cotton/spandex blend combined with a stylish, versatile cut.
“As a mother, I know how frustrating it can be to find clothes for a daughter, even a young daughter, that are cute without being too revealing,” said Chelsea Rippy, founder and CEO of Shade Clothing. “We wanted to provide mothers and daughters with a mutually acceptable clothing option that would expand wardrobe choices while helping young girls dress appropriately and modestly.”
The Girly Cami will be offered in sizes 7/9 and 10/12. It will be available in black, white, bubble gum pink, powder blue and lilac. Shade Clothing plans to expand the Girly Line to include more products over the course of the next few months.
“I am thrilled that Shade is offering modest clothing options that my daughter will like and want to wear and that I will approve of,” said Cami Burgon, a mother of a 10-year-old daughter from Sandy, Utah. “I am so glad that I won’t have to worry anymore about my 5th grader showing too much skin!”
“We expect the Girly Cami to be a hit with daughters and mothers across the country and we are looking forward to expanding the Girly Line as demand for more products grows,” said Rippy.
http://www.shadeclothing.com/PressRoom/A_20050912_GirlyLineRelease.aspx
American Fork, UT, September 12, 2005—Shade Clothing, leading provider of hip, modest clothing for women of all ages, today announced the launch of its new “Girly Line,” designed to extend Shade’s innovative shirts and camisoles to a younger crowd. The line will target elementary and middle school-aged girls, offering them the same modest clothing options that have made Shade’s main product line a nationwide success.
The Girly Cami, the first product in the Girly Line, applies the same basic principles that have made Shade Clothing’s original line of “essential undershirts” a hit among women – extra length at the bottom, higher necklines, a comfortable cotton/spandex blend combined with a stylish, versatile cut.
“As a mother, I know how frustrating it can be to find clothes for a daughter, even a young daughter, that are cute without being too revealing,” said Chelsea Rippy, founder and CEO of Shade Clothing. “We wanted to provide mothers and daughters with a mutually acceptable clothing option that would expand wardrobe choices while helping young girls dress appropriately and modestly.”
The Girly Cami will be offered in sizes 7/9 and 10/12. It will be available in black, white, bubble gum pink, powder blue and lilac. Shade Clothing plans to expand the Girly Line to include more products over the course of the next few months.
“I am thrilled that Shade is offering modest clothing options that my daughter will like and want to wear and that I will approve of,” said Cami Burgon, a mother of a 10-year-old daughter from Sandy, Utah. “I am so glad that I won’t have to worry anymore about my 5th grader showing too much skin!”
“We expect the Girly Cami to be a hit with daughters and mothers across the country and we are looking forward to expanding the Girly Line as demand for more products grows,” said Rippy.
http://www.shadeclothing.com/PressRoom/A_20050912_GirlyLineRelease.aspx
Thursday, May 17, 2007
SHADE CLOTHING INTRODUCES NINE NEW
American Fork, UT (June 12, 2006) – Shade Clothing, the leading provider of hip, modest clothing for women, has added nine new styles to its clothing line. The heathered tee, tank, washed striped tank and swim top are the perfect fashion accessories to today’s hottest summer clothing styles. Shade Clothing has also added five summer styles to its Girly Line.
“We have found that, for one reason or another, most women want to be a little more covered than today’s clothing styles allow, especially with what’s available in the summer. The spring/summer additions to our line allow women to wear popular summer looks without feeling uncovered or uncomfortable,” said Chelsea Rippy, Shade Clothing founder and CEO. “Both mothers and daughters will be happy with the new designs in our Girly Line, allowing girls to be both modest and fashionable.”
The fashionable heathered tee features a boy-cut design. Consumers will love the extra length and comfortable fit – not too baggy, not too tight. The tee is available in seven colors and retails for $19.95 each.
The tank is the perfect layering piece, providing extra coverage with wide straps, a high neckline and longer length. The cotton/spandex blend hugs the shirt close to the body, ideal for layering with wide neck shirts and plunging v-necks. Available in eight colors, the tank retails for $14.95 each or $38.00 for three.
The eye-catching washed striped tank is Shade Clothing’s longest tank yet. The washed striped tank features a cotton/spandex rib knit and is available in six colors. The washed stripe tank retails for $19.95 each or two for $36.00.
The swim top can be layered underneath a tankini to offer more coverage at the chest and stomach. The adjustable straps are removable to accommodate most styles. Darker colors can be worn by themselves. The swim top comes in five colors and retails for $24.95 each.
Five new designs have been added to Shade Clothing’s “Girly Line,” designed specifically for girls ages six through 12. These comfortable and stylish shirts are great for layering or for wearing on their own. The Girly Striped Tee comes in four colors and retails for $14.95 each. The Girly Baby Tee is available in six colors and retails for $13.95 each or two for $26.00. The Girly Cami, perfect for today’s active girl, comes in five colors and retails for $14.95 each of two for $28.00. The Girly Heathered Tee comes in four colors and retails for $14.95 each. Finally, the Girly Swim Top is available in five colors for $19.95 each.
All the new designs can be purchased through Personal Shoppers, at home parties, online and in select retail locations. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. For information, visit www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20060612_SpringandSummerLine.aspx
“We have found that, for one reason or another, most women want to be a little more covered than today’s clothing styles allow, especially with what’s available in the summer. The spring/summer additions to our line allow women to wear popular summer looks without feeling uncovered or uncomfortable,” said Chelsea Rippy, Shade Clothing founder and CEO. “Both mothers and daughters will be happy with the new designs in our Girly Line, allowing girls to be both modest and fashionable.”
The fashionable heathered tee features a boy-cut design. Consumers will love the extra length and comfortable fit – not too baggy, not too tight. The tee is available in seven colors and retails for $19.95 each.
The tank is the perfect layering piece, providing extra coverage with wide straps, a high neckline and longer length. The cotton/spandex blend hugs the shirt close to the body, ideal for layering with wide neck shirts and plunging v-necks. Available in eight colors, the tank retails for $14.95 each or $38.00 for three.
The eye-catching washed striped tank is Shade Clothing’s longest tank yet. The washed striped tank features a cotton/spandex rib knit and is available in six colors. The washed stripe tank retails for $19.95 each or two for $36.00.
The swim top can be layered underneath a tankini to offer more coverage at the chest and stomach. The adjustable straps are removable to accommodate most styles. Darker colors can be worn by themselves. The swim top comes in five colors and retails for $24.95 each.
Five new designs have been added to Shade Clothing’s “Girly Line,” designed specifically for girls ages six through 12. These comfortable and stylish shirts are great for layering or for wearing on their own. The Girly Striped Tee comes in four colors and retails for $14.95 each. The Girly Baby Tee is available in six colors and retails for $13.95 each or two for $26.00. The Girly Cami, perfect for today’s active girl, comes in five colors and retails for $14.95 each of two for $28.00. The Girly Heathered Tee comes in four colors and retails for $14.95 each. Finally, the Girly Swim Top is available in five colors for $19.95 each.
All the new designs can be purchased through Personal Shoppers, at home parties, online and in select retail locations. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.
About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade Clothing has quickly become the leading provider of hip, modest clothing. Its line of essential shirts allows women to wear all the latest styles without feeling uncomfortable and uncovered. For information, visit www.shadeclothing.com.
http://www.shadeclothing.com/PressRoom/A_20060612_SpringandSummerLine.aspx
Female First Responders Require Women's-Specific Footwear
An Overlooked Consumer
Throughout footwear history, the comfort of women has been no less than ignored. The painful, lace-up boots of 18th Century and constant trend toward high heels have implied to women that comfort is not a priority. Such was the case in uniform footwear, as well. Until recently, uniform footwear was essentially designed for men. So-called "women''s styles" were simply smaller men''s styles made available to women.
This unisex trend overlooked a valuable market which is demonstrating consistent growth. Women make up 15 percent of public safety personnel, up 50 percent from 10 years ago, with an even higher percentage in the emergency medical field.
Magnum answers the call
For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, fire/rescue and emergency medical agencies around the world. With its long history of addressing the needs of the tactical and service footwear markets, it was the natural progression for Magnum to be the first footwear brand to develop and market a unique collection of footwear that address the needs of women. The Magnum Women''s Uniform Collection, introduced last year, addresses the specific requirements of women in uniform with enhanced fit, comfort and performance features.
Women''s vs. men''s requirements
Research has shown that women demand footwear that is much different from men due to anatomical differences in a woman''s calf muscle and foot. The Magnum Women''s Uniform Collection is made on a women''s-specific last, so the footbed fits the shape of a woman''s foot. The women''s last is narrower and tapered in the heel for a better fit and wider in the forefoot for added comfort. Additionally, the collar is cut lower to accommodate the lower calf muscles of a woman.
The lightweight, slip-resistant outsole is lower in profile to accommodate lighter weight personnel, and the women''s-specific 3D2 tri-density insole features a slightly softer foam base for additional comfort and protection.
Marion Reed, a first responder from Sacramento, CA, sang the praises of her women''s boots in a recent letter to Magnum. She wrote, "I just purchased a pair of Magnum [Women''s] Midnite Plus boots. I work on my feet up to 12 hours a day and was having a lot of pain as a result. Inside a week of my purchase the pain was gone. I just wanted to send my appreciation."
Current styles
The Magnum Women''s Uniform Collection features five styles: Stealth, Stealth Safety Toe, Stealth Side-Zip, Storm and Midnite Plus.
The Magnum Stealth is the #1 selling uniform boot worldwide. The new Stealth is an update of the original Magnum boot, the 1152 Magnum. Building upon the success of the popular 1152 style, Magnum USA worked in conjunction with focus groups of American uniformed personnel and with European designers to achieve top-quality global style, features and benefits.
The Stealth''s increased surface area of the proprietary Friction+ outsole design exceeds industry slip-resistance standards ASTM F 1677. Additional full-grain leather material creates a more polishable area and a sturdier boot, while quarter panels of 1150 denier nylon allow for increased breathability. For exceptional comfort, designers opted for a Cambrelle® moisture wicking lining to draw moisture away from the foot. A women''s 3D2 contoured insole utilizes three layers of impact-absorbing materials, including elastomer shockpads to cushion the foot.
The new Stealth Side-Zip features the added convenience of a flexible, lockable zipper. The Stealth Steel Toe features the added protection of an ANSI-approved steel toe.
The waterproof Storm is a mid-cut lightweight boot featuring a full grain leather and 1150 denier nylon upper. For added protection from moisture, the Storm features a waterproof, breathable Sympatex® membrane and a Dri-Lex® moisture wicking lining.
The multi-functional, mid-cut Midnite Plus features a leather and 1150 denier nylon upper. The athletic tread pattern of its outsole is bike pedal friendly, allowing the wearer to react quickly in pursuit situations.
Past and future performance
According to Paul Brooks, CEO of Hi-Tec Sports USA/Magnum USA, new styles are introduced in men''s versions, and only the most popular styles go on to be produced for the women''s collection. Still, Brooks sees the Women''s Collection growing in the near future.
Though the women''s collection only accounts for 10% of Magnum''s sales, the demand for women''s-specific uniform footwear is substantial. The introduction of the Women''s Stealth Side Zip proved successful, generating a 100% increase in sales from 2001 to 2002.
Annette Cotton, a reserve patrol captain in Tennessee, explains, "Personally I use and swear by [women''s] Magnums. I wear them for street work, search and rescue and with my dress uniform. They are the most comfortable boots I have ever worn and they wear [age] well."
For more information on the 2004 Magnum Uniform Footwear Collection or to find a local dealer, visit the Magnum website at www.magnumboots.com.
http://www.jems.com/products/apparel/articles/11696/
Throughout footwear history, the comfort of women has been no less than ignored. The painful, lace-up boots of 18th Century and constant trend toward high heels have implied to women that comfort is not a priority. Such was the case in uniform footwear, as well. Until recently, uniform footwear was essentially designed for men. So-called "women''s styles" were simply smaller men''s styles made available to women.
This unisex trend overlooked a valuable market which is demonstrating consistent growth. Women make up 15 percent of public safety personnel, up 50 percent from 10 years ago, with an even higher percentage in the emergency medical field.
Magnum answers the call
For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, fire/rescue and emergency medical agencies around the world. With its long history of addressing the needs of the tactical and service footwear markets, it was the natural progression for Magnum to be the first footwear brand to develop and market a unique collection of footwear that address the needs of women. The Magnum Women''s Uniform Collection, introduced last year, addresses the specific requirements of women in uniform with enhanced fit, comfort and performance features.
Women''s vs. men''s requirements
Research has shown that women demand footwear that is much different from men due to anatomical differences in a woman''s calf muscle and foot. The Magnum Women''s Uniform Collection is made on a women''s-specific last, so the footbed fits the shape of a woman''s foot. The women''s last is narrower and tapered in the heel for a better fit and wider in the forefoot for added comfort. Additionally, the collar is cut lower to accommodate the lower calf muscles of a woman.
The lightweight, slip-resistant outsole is lower in profile to accommodate lighter weight personnel, and the women''s-specific 3D2 tri-density insole features a slightly softer foam base for additional comfort and protection.
Marion Reed, a first responder from Sacramento, CA, sang the praises of her women''s boots in a recent letter to Magnum. She wrote, "I just purchased a pair of Magnum [Women''s] Midnite Plus boots. I work on my feet up to 12 hours a day and was having a lot of pain as a result. Inside a week of my purchase the pain was gone. I just wanted to send my appreciation."
Current styles
The Magnum Women''s Uniform Collection features five styles: Stealth, Stealth Safety Toe, Stealth Side-Zip, Storm and Midnite Plus.
The Magnum Stealth is the #1 selling uniform boot worldwide. The new Stealth is an update of the original Magnum boot, the 1152 Magnum. Building upon the success of the popular 1152 style, Magnum USA worked in conjunction with focus groups of American uniformed personnel and with European designers to achieve top-quality global style, features and benefits.
The Stealth''s increased surface area of the proprietary Friction+ outsole design exceeds industry slip-resistance standards ASTM F 1677. Additional full-grain leather material creates a more polishable area and a sturdier boot, while quarter panels of 1150 denier nylon allow for increased breathability. For exceptional comfort, designers opted for a Cambrelle® moisture wicking lining to draw moisture away from the foot. A women''s 3D2 contoured insole utilizes three layers of impact-absorbing materials, including elastomer shockpads to cushion the foot.
The new Stealth Side-Zip features the added convenience of a flexible, lockable zipper. The Stealth Steel Toe features the added protection of an ANSI-approved steel toe.
The waterproof Storm is a mid-cut lightweight boot featuring a full grain leather and 1150 denier nylon upper. For added protection from moisture, the Storm features a waterproof, breathable Sympatex® membrane and a Dri-Lex® moisture wicking lining.
The multi-functional, mid-cut Midnite Plus features a leather and 1150 denier nylon upper. The athletic tread pattern of its outsole is bike pedal friendly, allowing the wearer to react quickly in pursuit situations.
Past and future performance
According to Paul Brooks, CEO of Hi-Tec Sports USA/Magnum USA, new styles are introduced in men''s versions, and only the most popular styles go on to be produced for the women''s collection. Still, Brooks sees the Women''s Collection growing in the near future.
Though the women''s collection only accounts for 10% of Magnum''s sales, the demand for women''s-specific uniform footwear is substantial. The introduction of the Women''s Stealth Side Zip proved successful, generating a 100% increase in sales from 2001 to 2002.
Annette Cotton, a reserve patrol captain in Tennessee, explains, "Personally I use and swear by [women''s] Magnums. I wear them for street work, search and rescue and with my dress uniform. They are the most comfortable boots I have ever worn and they wear [age] well."
For more information on the 2004 Magnum Uniform Footwear Collection or to find a local dealer, visit the Magnum website at www.magnumboots.com.
http://www.jems.com/products/apparel/articles/11696/
Women's Fashion - Women's Apparel
TargetWoman is a directory/portal dedicated to Women - Articles of lasting value from Hair styles to liposuction, from working women to fashion jewellery and a handpicked listing of sites of importance to women.
Woman's apparel industry is vast and far-reaching. Women are very choosy about what they wear…. and this has led to different segments of apparel for women. From the haute couture houses offering designer garments to the local store stocking wholesale discount apparel, there is something for each one. Sports apparel is very popular these days, be it athletic apparel or yoga apparel or even running apparel. Such garments are made of materials that are suitable for exercise and their fit and designs make for easy movement. Tennis apparel and golf apparel range from casual tees and shorts to comfortable trousers for the long walks on the golf course. The workingwoman would look for smart corporate wear that would go well with the office atmosphere.
Wedding apparel brings to mind yards of fine silk and fine tissue - wedding gowns are made of these. You can pore over fashion books and choose the style and color that suits you best. Apparel accessory when rightly chosen can enhance even the simplest dress. Jewelry, belts, bags and hats - mix and match them to your outfits. Online shopping for apparel has never been easier. The online catalogs offer all types of apparel, be it plus size apparel or intimate apparel like lingerie.
Kids never had it better - the range of kiddy apparel available these days is wide. You can pick up something for the little infant or the school going toddler - simple gingham frocks, cool sundresses, unisex dresses and tee shirts. Leather apparel is trendy and stylish and is long lasting too. Our articles will carry information on how to select and take care of your precious leather apparel and how to select maternity apparel. Keep a lookout for our regular features on teen apparel and what's hot on the fashion scene!
http://www.targetwoman.com/articles/apparel.html
Woman's apparel industry is vast and far-reaching. Women are very choosy about what they wear…. and this has led to different segments of apparel for women. From the haute couture houses offering designer garments to the local store stocking wholesale discount apparel, there is something for each one. Sports apparel is very popular these days, be it athletic apparel or yoga apparel or even running apparel. Such garments are made of materials that are suitable for exercise and their fit and designs make for easy movement. Tennis apparel and golf apparel range from casual tees and shorts to comfortable trousers for the long walks on the golf course. The workingwoman would look for smart corporate wear that would go well with the office atmosphere.
Wedding apparel brings to mind yards of fine silk and fine tissue - wedding gowns are made of these. You can pore over fashion books and choose the style and color that suits you best. Apparel accessory when rightly chosen can enhance even the simplest dress. Jewelry, belts, bags and hats - mix and match them to your outfits. Online shopping for apparel has never been easier. The online catalogs offer all types of apparel, be it plus size apparel or intimate apparel like lingerie.
Kids never had it better - the range of kiddy apparel available these days is wide. You can pick up something for the little infant or the school going toddler - simple gingham frocks, cool sundresses, unisex dresses and tee shirts. Leather apparel is trendy and stylish and is long lasting too. Our articles will carry information on how to select and take care of your precious leather apparel and how to select maternity apparel. Keep a lookout for our regular features on teen apparel and what's hot on the fashion scene!
http://www.targetwoman.com/articles/apparel.html
Wednesday, May 16, 2007
The Wise Woman Tradition Empowers Women
The Wise Woman Tradition is the oldest known healing tradition on our planet. It offers a unique view of health that is woman-centered and deeply empowering to women. This is in stark contrast to orthodox - and most alternative - healing traditions, which are based on male viewpoints which disempower women.
The medicine I learned in school was based on a linear, scientific, male worldview whose truth I did not question. When this medicine failed me, as a woman and a mother, I sought alternatives. Herbs helped me take care of myself and my family, simply and safely, but I questioned the assumptions behind what I was taught. It was clear to me that alternative health care disempowers women as much, or more than, orthodox medicine does. They both actively assume that the norm on which assessment of health is to be based is masculine in gender.
Assuming that a healthy male is the definition of health may not seem like much of a problem, unless you are a woman. This core assumption has hurt, and continues to hurt, women in a multitude of direct and indirect ways, from the deeply personal to the widely political. This assumption leads to attempts to "correct" - with drugs and surgery - physical and emotional states that are normal (and healthy) for women, but not for men.
Consider: Healthy women were given DES (a hormone) simply because they were pregnant - their offspring are cancer-prone.
Millions of menopausal women have been (and are still) treated with hormones in an effort to replace what is "lost." Does this improve their health? No. Use of hormone replacement increases the risk of stroke, heart disease, and breast cancer.
Menstruating women need some quiet time alone. Instead they are offered pink Prozac to help them overcome their "depression."
Women are advised to have their uterus (and increasingly their ovaries, too) removed since they are "not needed after menopause ... just places that can harbor cancer." It is well known that a woman's sexual response is unlikely to be as strong, and may even be lost, when she loses these vital organs. A century ago, a woman who challenged male authority could be diagnosed as "hysterical" and her uterus ("hyster") removed (often without anesthesia or disinfectants).
There is more to medicine than the male perspective. I speak for the woman-centered tradition. It offers men and women a new way to think about and create health in all stages of their lives. It empowers women to take charge of their health and their lives, to honor and respect themselves, and the earth. I call it the Wise Woman Tradition.
The Wise Woman Tradition empowers women by:
* Focusing on simple remedies that are easily accessible
* Sharing information freely
* Offering compassionate listening
* Renaming her weaknesses as strengths
* Reminding her that her body is the body of the earth, is the body of the goddess, is the sacred ground of being.
The Wise Woman Tradition empowers women to:
* View themselves as healthy, even when they have problems
* Create their own healthy norms
* Honor their natural cycles and changes (puberty, menses, pregnancy, menopause)
* Define themselves from a woman-centered viewpoint
* Connect with other women for personal and planetary healing
Much of modern medicine seems complicated and difficult to understand. Many alternative remedies are also complicated, some are unduly expensive, others require special training and initiations. This disempowers women. The Wise Woman Tradition, by focusing on simple remedies that are easily accessible, and by sharing information freely, allows women to feel competent and powerful in taking care of their own health.
The Wise Woman Tradition heals by nourishing the wholeness of each unique individual. Nourishing has three primary aspects: simple ceremony, nourishing foods, and compassionate listening. When women are heard, when we listen to each other, then we feel validated and empowered. Harking back to the consciousness-raising sessions of the 1970's, and informed by Native American teachings of the talking stick, compassionate listening reshapes women's stories so they can reshape their lives.
One of the great gifts of the Wise Woman Tradition is the renaming of our weaknesses as strengths. When we allow ourselves to be depressed, outraged, yearning, grief-stricken, confused, fearful, bitchy, and more; when we allow all that we are to be part of us, then we can finally find and celebrate our wholeness/health/holiness.
The Wise Woman Tradition empowers women by reminding us that we are sacred, that our bodies are sacred. As women, we are the earth. Each one of us lives in the body of the earth. Each one of us comes from this sacred ground of being. And not only are we empowered to honor ourselves, we are empowered to demand that respect from all others.
When women accept orthodoxy's image of them as constantly in need of help, they accept a powerless position. When women accept the Wise Woman Tradition's assertion that they are already perfect, already vibrantly healthy, even when they have problems, they assume a position of power. When women create their own healthy norms, they create a place of power in which they can stand, no matter how fast and furious the changes.
When women believe that their natural cycles and changes (puberty, menses, pregnancy, menopause) are somehow sick or wrong, they open themselves to medical experiments. When women learn that the Wise Woman Tradition honors these states above all others, they find a source of deep wisdom and great power flowing into their lives.
When women define themselves from a male-centered viewpoint, they always loose. When they define themselves from a woman-centered viewpoint, they always win. The Wise Woman Tradition offers this power to women, from the Ancient Grandmother's heart to yours.
Susun Weed
PO Box 64
Woodstock, NY 12498
Fax: 1-845-246-8081
Visit Susun Weed at: www.susunweed.com and www.ashtreepublishing.com
For permission to reprint this articleFeature Articles, contact us at: susunweed@herbshealing.com
ABOUT THE AUTHOR
Vibrant, passionate, and involved, Susun Weed has garnered an international reputation for her groundbreaking lectures, teachings, and writings on health and nutrition. She challenges conventional medical approaches with humor, insight, and her vast encyclopedic knowledge of herbal medicine. Unabashedly pro-woman, her animated and enthusiastic lectures are engaging and often profoundly provocative
The medicine I learned in school was based on a linear, scientific, male worldview whose truth I did not question. When this medicine failed me, as a woman and a mother, I sought alternatives. Herbs helped me take care of myself and my family, simply and safely, but I questioned the assumptions behind what I was taught. It was clear to me that alternative health care disempowers women as much, or more than, orthodox medicine does. They both actively assume that the norm on which assessment of health is to be based is masculine in gender.
Assuming that a healthy male is the definition of health may not seem like much of a problem, unless you are a woman. This core assumption has hurt, and continues to hurt, women in a multitude of direct and indirect ways, from the deeply personal to the widely political. This assumption leads to attempts to "correct" - with drugs and surgery - physical and emotional states that are normal (and healthy) for women, but not for men.
Consider: Healthy women were given DES (a hormone) simply because they were pregnant - their offspring are cancer-prone.
Millions of menopausal women have been (and are still) treated with hormones in an effort to replace what is "lost." Does this improve their health? No. Use of hormone replacement increases the risk of stroke, heart disease, and breast cancer.
Menstruating women need some quiet time alone. Instead they are offered pink Prozac to help them overcome their "depression."
Women are advised to have their uterus (and increasingly their ovaries, too) removed since they are "not needed after menopause ... just places that can harbor cancer." It is well known that a woman's sexual response is unlikely to be as strong, and may even be lost, when she loses these vital organs. A century ago, a woman who challenged male authority could be diagnosed as "hysterical" and her uterus ("hyster") removed (often without anesthesia or disinfectants).
There is more to medicine than the male perspective. I speak for the woman-centered tradition. It offers men and women a new way to think about and create health in all stages of their lives. It empowers women to take charge of their health and their lives, to honor and respect themselves, and the earth. I call it the Wise Woman Tradition.
The Wise Woman Tradition empowers women by:
* Focusing on simple remedies that are easily accessible
* Sharing information freely
* Offering compassionate listening
* Renaming her weaknesses as strengths
* Reminding her that her body is the body of the earth, is the body of the goddess, is the sacred ground of being.
The Wise Woman Tradition empowers women to:
* View themselves as healthy, even when they have problems
* Create their own healthy norms
* Honor their natural cycles and changes (puberty, menses, pregnancy, menopause)
* Define themselves from a woman-centered viewpoint
* Connect with other women for personal and planetary healing
Much of modern medicine seems complicated and difficult to understand. Many alternative remedies are also complicated, some are unduly expensive, others require special training and initiations. This disempowers women. The Wise Woman Tradition, by focusing on simple remedies that are easily accessible, and by sharing information freely, allows women to feel competent and powerful in taking care of their own health.
The Wise Woman Tradition heals by nourishing the wholeness of each unique individual. Nourishing has three primary aspects: simple ceremony, nourishing foods, and compassionate listening. When women are heard, when we listen to each other, then we feel validated and empowered. Harking back to the consciousness-raising sessions of the 1970's, and informed by Native American teachings of the talking stick, compassionate listening reshapes women's stories so they can reshape their lives.
One of the great gifts of the Wise Woman Tradition is the renaming of our weaknesses as strengths. When we allow ourselves to be depressed, outraged, yearning, grief-stricken, confused, fearful, bitchy, and more; when we allow all that we are to be part of us, then we can finally find and celebrate our wholeness/health/holiness.
The Wise Woman Tradition empowers women by reminding us that we are sacred, that our bodies are sacred. As women, we are the earth. Each one of us lives in the body of the earth. Each one of us comes from this sacred ground of being. And not only are we empowered to honor ourselves, we are empowered to demand that respect from all others.
When women accept orthodoxy's image of them as constantly in need of help, they accept a powerless position. When women accept the Wise Woman Tradition's assertion that they are already perfect, already vibrantly healthy, even when they have problems, they assume a position of power. When women create their own healthy norms, they create a place of power in which they can stand, no matter how fast and furious the changes.
When women believe that their natural cycles and changes (puberty, menses, pregnancy, menopause) are somehow sick or wrong, they open themselves to medical experiments. When women learn that the Wise Woman Tradition honors these states above all others, they find a source of deep wisdom and great power flowing into their lives.
When women define themselves from a male-centered viewpoint, they always loose. When they define themselves from a woman-centered viewpoint, they always win. The Wise Woman Tradition offers this power to women, from the Ancient Grandmother's heart to yours.
Susun Weed
PO Box 64
Woodstock, NY 12498
Fax: 1-845-246-8081
Visit Susun Weed at: www.susunweed.com and www.ashtreepublishing.com
For permission to reprint this articleFeature Articles, contact us at: susunweed@herbshealing.com
ABOUT THE AUTHOR
Vibrant, passionate, and involved, Susun Weed has garnered an international reputation for her groundbreaking lectures, teachings, and writings on health and nutrition. She challenges conventional medical approaches with humor, insight, and her vast encyclopedic knowledge of herbal medicine. Unabashedly pro-woman, her animated and enthusiastic lectures are engaging and often profoundly provocative
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